Hero Honda Splendor NXG :- The splendorful bike

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BRAND : Hero Honda Splendor NXG
AGENCY : JWT
BASELINE : The splendorful bike

DESCRIPTION: Guy meets friends. He’s riding a Splendor. One of his friends asks him how his Splendor was doing. He replies, ‘Splendor-ful’ and explains: imagine the first day in college, a pretty girl (a pataka!) in pink, eye-contact, heart attack. How did that feel? “Beautiful,” says the friend. So imagine the feel of a roller-coaster smooth ride with a kudi. The friend now says, “Wonderful”. Next he gives his Splendor’s key to his friend and after sitting on the bike, the friend says, “Style-ful, comfort-ful, bharosa-ful, meaning Splendor-ful” and rides off.

4Ps TAKE: When Bajaj is busy singing paeans about its Pulsar range, why should Hero Honda lag behind – especially now that it has the Splendor NXG to boast about? Bikes are synonymous with speed, so the single-minded focus is to highlight the product’s USP: of course, its speed. The communication is smart, targeting the youth while speaking their lingo (pataka and kudi). And in typical youthful style seeks to add a new word - splendor-ful - to their vocab. Splendid it is!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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India’s trillionaires: first Mukesh, now Anil

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This could be the classic case of sibling rivalry! In May, there were reports about how Reliance Industries’ Mukesh Ambani has become India’s first trillionaire. Now we hear that his younger brother – of Anil Dhirubhai Ambani Group (ADAG) – is not far behind. In fact, he too is now a trillionaire! So while Mukesh Ambani’s wealth is pegged at about Rs. 1,15,000 crores, Anil is not too far behind with his stockholding’s value having risen to Rs.1,00,334 crores! Phew!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/