Royal Enfield Classic

The legend is back: Royal Enfield made a lot of news in 2009 with the launch of the much-awaited Classic series. The single spring saddle seat and body coloured bumpers are the main attraction of this offering giving a classic biking experience of the pre-independence era to the rider. The bike, which comes in two variants – Classic 500 and Classic 350 currently, has around 3-6 weeks waiting on an average. While the Classic 500 has a twin-spark fuel injection engine, the 350 carries a carburetor engine. The design for this product has been crafted keeping in mind the looks of the cruisers that ruled the market in the 1950s, but it still has a timeless look and has a loyal set of consumers in the country. The Classic series has been accepted by the consumers with open arms and is expected to create another niche under the Royal Enfield’s umbrella in the long-run.

Pawan Chabra

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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