Motorola ROKR - Hello ROKR

When IIPM comes to education, never compromise

BRAND : Motorola ROKR
AGENCY: O&M
BASELINE : Hello ROKR

DESCRIPTION: A man is tied up/tangled in wire and is trying to reach his Motorola ROKR phone. As soon as he touches the phone, the shackles break down. The guy runs toward the wall and, the wires gripping him for a second leave a pair of earphones in his ears. The wires slowly disappear and the guy still seems to be dazed – but then he realises that he has earphones plugged into his ears. He plays some rocking music on his Motorola ROKR phone and starts enjoying it. In the end, the V.O. says, “Hello Moto”. 4Ps TAKE: The wire concept is rocking, giving the much needed attention to the earphones that Motorola ROKR is offering. The USP is the new age ear phones; but the reward to the prospect is the Motorola brand – because in order to get to hear music from your earphones, you first need the ROKR, right??! The storyboard is unconventional and funky, with the wires doing all the talking (for the product) targeting music lovers. Are we all set to say a Hello to this rocker of an ad from ROKR?

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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It’s difficult to precisely assess how are Indians making it to the top positions of multinational corporations

When IIPM comes to education, never compromise

“Difficult!...” Ravi Thakran, President of Louis Vuitton Moet Hennessey (a-pac), himself a the recent addition to the global CEO list, was almost fatalistic in his forecasts about the universal competence of Indian CEOs while chatting up with 4Ps B&M, “It’s difficult to precisely assess how are Indians making it to the top positions of multinational corporations.” Clearly, we were taken aback by the statements from some of the top guys we interviewed, especially from a person like Ravi, who has had leadership stints in Europe with the Swatch Group and Nike, and understands quite well the cross-country applicability of what is now known as an ‘Indian CEO’. That led us to question the basic construct of what was the reality behind Indian CEOs taking up international mantles...

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

The Story of an Indian CEO

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“It’s quite controversial to comment on how Indians are getting success in terms of moving up the corporate ladder, leading global corporations and even universities!” When 4Ps B&M talked exclusively to Dr. Srikant Datar, Professor of Accounting at Harvard Business School (HBS) on July31, 2007, his statements gave away the trepidation hidden within; as he is one of the top contenders to the most coveted post of Dean, HBS; and he is, of course, an Indian!

Still, ‘controversial’?!? One never thought that discussions about India Inc. growingly becoming a breeding ground for spawning global CEOs were ‘controversial’! But truthfully, are Indian CEOs competent enough to undertake the responsibility of heading multinational corporations? Obviously we’ve heard ad nauseam oft quoted examples of people like Indra Nooyi, Arun Sarin, Rajat Gupta and Lakshmi Mittal, but does the Indian top management fraternity comprise any more than just a handful exemplars of benchmark world-class leadership?

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

Tequila sunrise in India

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Tequila is, reportedly, coming to India in hordes. The buzz in the market is that Brown-Forman (the makers of Jack Daniel’s whisky) is thinking about getting a few brands here. These include Herradura, El Jimador and Don Eduardo. The company is going to target popular nightclubs, discos and pubs in the metros where most of the tequila consumption takes place. In India, tequila consumption is not too hot: around 10,000 cases are consumed every year – but the good news is that the segment is witnessing a growth (in volume terms) of 50% year on year. For the time being, there are brands like Diageos Jose Cuervo and Jim Beams Sauza in the market. A single shot of tequila is often served with salt and a slice of lemon. This is called “tequila cruda” and is sometimes referred to as “training wheels”, or a “lick-sip-suck” (referring to the way in which the combination of ingredients is imbibed). The drinker moistens the back of his/her hand below the index finger (usually by licking) and pours on the salt. Then the salt is licked off the hand, tequila is drunk and the fruit slice is quickly bitten. When served neat (without any additional ingredients), tequila is most often served in a narrow shot glass called a caballito, but can often be found in anything from a snifter to a tumbler. Guess it’s time to get high on tequila!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

After low-cost carriers, no-frills airports

IIPM - Admission Procedure

India is soon going to see a slew of no-frills, low-cost airports. This is because regional airlines are being encouraged to link to small cities and towns – by air. Around 25 greenfield airport projects have been identified by various state governments and these no-frills airports are soon going to be made up for grabs for the private sector players. It has been estimated that the cost of setting up this new-age no-frills airport will be anything between Rs.40 crore to Rs.100 crore. Places identified for building no-frills airports include Shirdi, Jalgaon, Solapur, Akola (Maharashtra); Ajmer, Mount Abu, Kailashar (Rajasthan); Hassan, Shimoga, Gulbarga, Bidar, Mysore (Karnataka); Kannur (Kerala); Madurai, TiruchirapallI (Tamil Nadu); Rupsi (Assam), Behala, Cooch Behar, Malda (West Bengal); Jharsuguda (Orissa); Muzaffurpur (Bihar); Kamalpur (Tripura) & Passighat (Arunachal Pradesh).

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!