Titan Aviator Series

IIPM PUBLICATION

BRAND: Titan Aviator Series
HEADLINE: Runs on pure courage
BASELINE : Inspired by World War 2 Aircraft
AGENCY : O&M

4Ps TAKE : Here comes an exclusive offering from Titan – Aviator series for those crazy about war movies, fighter planes and of course, history! A headline that says ‘Runs on pure courage’ immediately imparts both, an inspirational and aspirational touch to the brand and successfully builds a powerful connect. The single-minded focus is to present the aviator series as a niche launch, linking it to history. And what’s the range of inspiration for this range? It’s the World War II aircrafts! The body copy gives little info about the product, but that’s only for those who can’t read between the lines. The copy talks about hardened bodies and the die-hard souls and just a bit of thinking is enough to understand that the lines are also describing the product. If the sepia background with the clippings of World War II set the tone, the watch (which is truly breathtaking!) stands out. All aspects bundled together and the ad of this ‘fleet of watch’ surely “relives the rush of flying”! No, we are not missing Aamir this time!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

A doctor brand vs a hospital brand...

IIPM MANAGEMENT INSTITUTE

The termination of Naresh Trehan – the executive director of Escorts Heart Institute and Research Centre (EHIRC) and a prominent cardiologist – has taken everybody aback. The Fortis management (that holds 90% stake and management control in the Escorts Hospital) sacked Naresh Trehan and also did some major reshuffling in the top management of Escorts. Fortis’ argument for sacking Trehan is his Rs.1,000 crore Medicity project (a multi-disciplinary healthcare hub proposed to be developed in Gurgaon), that leads to conflict of interest between the doctor and EHIRC. However, the High Court order of providing unrestricted access to doctor Trehan to the hospital has helped him carrying out his normal schedule at the hospital, though he has been forbidden to take new cases and patients. On the other hand, a wave of rage has struck patients, who claim that they had an appointment with the doctor for their treatment, but the hospital management turned them away.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Euro’eka?!?

IIPM PUBLICATION

Also, if the dollar suffers classic economic ills (like not being ‘Gold Standard’!), the euro is no better, suffering those ills and sometimes much more. But more than this, euro’s biggest structural criticism, of late, has been that the euro model – that is, one size fits all – is not a foolproof one. There are different economies in the union, which leave the Central Bank with little leeway to manoeuvre. As Philippe d’Arvisenet, Group Chief Economist, BNP Paribas Economic Research points, “Monetary policy in the eurozone is unique because of the inflation spreads between countries, which means that monetary policy does not have the same restrictive or accommodating impact from one country to the next.” The appreciation of euro itself has created quite a bit of conflicting stir amongst the EU members. At one end, while there is Germany running surpluses and seemingly little affected by the euro rise, on the other, there are pilloried economies like France and Spain.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative