Monday, December 27, 2010

Cooking a new future

IIPM Prof Arindam Chaudhuri on Our Parliament and Parliamentarians' Work

Inmates of Gujarat's Sabarmati jail and other prisons develop a new taste for life, reports Rupesh Panchal

Ahmedabad is in the grip of a severe heat wave. The roads wear a deserted look. Many areas of the city look as if they are under curfew. But the scene outside a nondescript food stall near the historic Sabarmati Jail is very different. Even at noon, people wait in a queue to buy hot bhajiya here.

The clientele is varied, but they are all united by their passion for these pakoras that are rustled up by inmates of the jail. 'Jail Bhajiya House' is the favourite haunt of Ahmedabad's snack lovers.

In 2009-10 alone, Jail Bhajiya House achieved a turnover of around Rs 70 lakh. The daily sales are to the tune of Rs 25,000. And the total turnover of bhajiya business run by prisoners across Gujarat jails is a whopping Rs 1.27 crore.

Chandubhai Prajapati, who earned name and fame at Jail Bhajiya House outside Sabarmati Jail, now runs his own venture. Before being sentenced to life in 1983 in a triple murder case along with infamous criminal Babu Bhaiya, he owned a small hotel in Bapunagar area of Ahmedabad.

In his first month in jail, Chandubhai offered help to the jail authorities in preparing delicious bhajiya and other savouries. 'In 1998, the then jail superintendent V.T. Gautam proposed to the then IG (Prison) Vijay Guman that a tea and bhajiya stall could be started outside the jail with Chandubhai's help. The IG approved the idea. The enterprise was an instant hit,' says a senior jail officer.

In just three days, the bhajiya stall made a killing. Senior officers were enthused to take the experiment forward. The bhajiya made by prisoners attracted a steady stream of customers who would queue up outside the food stall everyday. Today jail bhajiya is a household name.

Apart from bhajiya, the prisoners make other popular snacks like fafda-jalebi and managed the sales from the outlet close to the jail. One-time murderers, molesters and marauders found solace in the business of pakoras. Their enthusiasm hasn't waned one bit in all these years. The stall is manned by inmates of Sabarmati Jail. They are brought out from their cells after securing special permission from the Gujarat home department. The jail authorities said only convicts with very good conduct work in the stall. Four teams of ten convicts each work in rotation for a month. None of these notorious criminals serving life terms for offences like murder and rape have never attempted to flee. Says Veluji Saguji Zala, serving a life sentence for murder: 'When I was jailed I thought my life was over. But making bhajiya has given me a new reason to live. Nothing gives me more happiness than seeing satisfied customers. Why would I ever even think of escaping from this place?"

Manish Sukhadiya has a different story to tell. He was booked for dowry harassment and abetting suicide. He was in the food business before he landed up in jail. Making bhajiyas came easy to him. But he has learnt new skills in jail. 'When I return to my business, the lessons I have learnt here will stand me in good stead,' he says.

The inmates take the bhajiya business seriously. They are aware of what consumers want. So they always take appropriate care to ensure quality. By making bhajiya, each prisoner-turned-cook earns Rs 35 daily. Half that amount goes directly into an account each prisoner has at the post office, and the remaining half is retained for personal expenses.

While most of these men engaged in Jail Bhajiya House intend to return their earlier professions once they are free, some have taken the cue from the concept to turn entrepreneurs after their release. After completing his life term for triple murder, Chandu Prajapati set up his own food stall near Jail Bhajiya House where he spent a good deal of his life.

It was the success of the Sabarmati Jail Bhajiya House that got the other jails to replicate it. Apart from Ahmedabad, other prominent jails also achieved good sales of bhajiyas (Rajkot jail ' Rs 82,799, Surat jail ' Rs 47,57,420 and Himmatnagar jail ' Rs 10,26,935).

But bhajiya is not the only thing the prisoners make. Equipped through workshops and training programmes, the prisoners are now gainfully employed in a variety of activities such as making towels, textiles, tents, coats, bags, leather shoes, book-binding, screen printing, cooking bhajiyas, puffs, biscuits, bread, making phenyl, teak furniture, folders, and more. The products are of superior quality and the kitchens maintain an exceptionally high standard of hygiene. All the bhajiya house workers wear uniform and headgear. In the year 2009-10, through bhajiya, bakery items, carpeting, press related work, tailoring, weaving and other works, the jails across the state achieved a total turnover of Rs 7 crore.

The best part is the positive use of the prisoners. Talking to TSI, Additional DGP (Prison) P.C. Thakur says: 'These men are not born criminals. They commit crimes and get punished. But rehabilitating them is our core responsibility. To create a peaceful and prosperous society, we have to make them good and responsible citizens. And that is exactly what we are doing. The prisoners are positively employed. More significantly, they are equipped with a set of skills that will enable them to integrate back into society once they are out, and they will be able to earn for themselves.'

Jail Bhajiya House is now all set to sport a new look. Under the Ahmedabad Municipal Corporation's town planning scheme, the existing snack outlet is in line for demolition.

A few months back, a new bhajiya outlet was inaugurated at the nearby RTO Circle but its design was not quite satisfactory. Hence, students of National Institute of Design are designing a new outlet which will give the snack shop a professional feel. The Jail Bhajiya House is also going through brand-building exercise.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM BBA MBA Institute: Student Notice Board
Run after passion and not money, says Arindam Chaudhuri
Award Conferred To Irom Chanu Sharmila By IIPM
IIPM’s Management Consulting Arm - Planman Consulting

IIPM Lucknow – News article in Economic Times and Times of India
Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions
IIPM Prof Rajita Chaudhuri's Snaps

Saturday, December 11, 2010

Redefining success

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

This messiah does not walk on water; his feet are firmly planted on the ground. Sanjit 'Bunker' Roy was educated in the most prestigious of academic institutions ' The Doon School and St Stephen's College ' but he found his moorings in the hinterlands of Rajasthan, where he set up the Barefoot College, now considered a touchstone model of community empowerment and rural development. Starring in the Time magazine's 2010 list of 100 most influential people, Sanjit Roy envisions significant contribution of Bharat to the future of India. An interview with Indira Parthasarathy'

You received some of the finest education one can dream to have in our country. Did Barefoot result because of, or despite that? Did you have to unlearn anything to start Barefoot?

It was Mark Twain who said, 'Never let school interfere with your education.' There is a difference between literacy and education. Literacy is reading and writing and what you pick up in school. Education is what you receive from your family, your community and your environment.

Soon after leaving College, for five years (1967-1971) I worked as an unskilled labourer deepening and blasting open wells for water. That meant going down a 100ft open well by rope and blasting it with explosives. I lived with very poor and ordinary people under the stars and heard the simple stories they had to tell of their skills and wisdom that lectures and university education can never teach you. My real education started then when I saw amazing people ' water diviners, traditional bonesetters, midwives at work. Through an unlearning process I reached this approach of the first Barefoot College of its kind.

Barefoot combines education and environmental activism. Do you think it's high time mainstream education also went for a similar approach?

The CBSE syllabus will be shortly including Barefoot Colleges' initiatives as part of a chapter on Environmental Studies. Since 1993, elected MPs of the seven childrens' parliaments have emerged as environmentally aware future responsible citizens of their villages.

Till 2003, the educational curriculum up till secondary level had a chapter on Barefoot College emphasising its Solar Energy and Rain Water Harvesting initiatives of rural communities.

Children attending schools in Germany study environmental initiatives taken by the night school and Barefoot College students towards spreading environmental consciousness.

What is the biggest impediment an earnest NGO faces in our country?

The main difficulties that I faced in 1971, when we started the Barefoot College, remains even today in 2008. By far the biggest threat to development today, and why the poor will always remain poor, is the literate man and woman who is a product of the formal education system. This system makes you look down on the village. The fact is that the knowledge and skills were used for hundreds of years well before the urban doctor, teacher and engineer turned up in villages.

The biggest obstacle to developing our own Indianness is the mindset of the literate expert who cannot think beyond the box. Einstein's definition of insanity, 'Endlessly repeating the same process hoping for a different result.' There is a far greater number of 'for the rich, by the rich' efforts around us than 'for the poor, by the poor'. How can the distribution be made more equitable?

Distribution can be made more equitable if the Gandhian non-violent approach ' strongly rejecting the classical arrogant top down development approach of the 'experts' ' is instead put into practice incorporating the following beliefs

l Identify, respect and apply existing traditional knowledge and skills and give practical skills more importance than theoretical knowledge.

l There are many more powerful ways of learning other than the written word.

l The demystified decentralised community-managed, community-controlled and community-owned approach put the traditional knowledge and village skills of the rural poor first.

l Taking the people into confidence from the very beginning of the process of planning and implementation, and not after the project is written and approved in places where experience of poverty is merely virtual (like in the World Bank or UN).

Do you think it is practical to suggest mandatory community service for every citizen?

No, it is not practical because anything forced is not going to work. One must not be made to feel community service is a punishment. It is a reflection on our formal system that anyone going back to the village after University or College is considered a 'failure' and mandatory community service will not change this attitude.

Barefoot is reminiscent of Muhammad Yunus' microcredit (Grameen Bank) model. Comment.

There are very few similarities. There are major differences in approaches, in methodologies, in how the Barefoot approach has been scaled up to only work in remote inaccessible villages around the world. While the Grameen Model can be applied in rural and urban situations, the Barefoot model can only work in poor rural communities across the world.

Back when you started Barefoot, Gandhism hadn't even been re-modelled into Gandhigiri. Were you inspired by Gandhian values?

I never read Mahatma Gandhi in school nor did I read him when I started Tilonia (Rajasthan). I read him 30 years later and he made such eminent sense. I did not read Marx and so he was no influence on me. The motivation was to work with the really very poor people and see how best with very little money we could tangibly improve their lives. Free from hunger and want. Free from fear, discrimination, exploitation and injustice. The challenge was all.

With roots in the village community and a deep rooted respect for proper use of water, air, earth and the sun, the Barefoot educators have set an example of how not to waste or over exploit nature resources. They are a living testimony to Mahatma Gandhi's famous saying, 'The world has enough for every man's need but not for one man's greed.' The Barefoot Blueprint

Highlights: From 1972 to 2007, the Barefoot approach has reached three million men, women and children living below poverty line through 20 community based organisations all over India.

Drinking water: 3140 hand pumps installed: 1042 hand pump mistries trained repairing hand pumps in 764 villages in seven states. Reaching nearly one million people.

Alternative energy: Solar lighting to 9347 houses, 274 night schools, distributed 4736 solar lanterns. 289 Barefoot Solar Engineers trained. One 30 KVA micro-hydel plant established in Ladakh providing lighting to 150 families. One Reverse Osmosis (de-salination) plant powered by 3 KWp solar power plant.

Barefoot architecture: Barefoot Architects have constructed 200 houses for the homeless in 76 villages benefiting 3000 families in Rajasthan. Fabricated 178 geodesic domes of scrap metal with ferrocement roofs in 56 villages for 4000 rural artisans in six states.

Education: 714 Night Schools in 673 villages for 235,000 dropouts (170,000 girls) attending school for the first time in eight states

health: Barefoot College is working through a network of 605 traditional midwives: 231 Bare foot doctors, 14 barefoot lab technicians.


An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM BBA MBA Institute: Student Notice Board
Run after passion and not money, says Arindam Chaudhuri
Award Conferred To Irom Chanu Sharmila By IIPM
IIPM Lucknow – News article in Economic Times and Times of India

Planman Consulting
Prof Rajita Chaudhuri on 'THEY ARE COMING TO GET YOU – NOT ALIENS SILLY'
IIPM Prof Rajita Chaudhuri's Snaps