Splendor is India’s true value-for-money transporter!
Splendor
has come across as a messiah for Hero Honda (HH), as the bike proved to be the loyal soldier who put to use its complete armory and pulled a company out of oblivion single-handedly. Splendor’s engineering is very similar to that of the CD100 and it was essentially a bike meant for the ‘fuelcost’ conscious Indians. Though, the bike was well aligned with the ‘fill–it, shut-it, forgetit’ ad-campaign, which gave a greater emphasis to fuel economy and further helped re-establish Hero Honda as a credible brand, the subsequent Splendor variants offered something which was not very different from the HH style! The Splendor came when the market was smitten by the very successful Yamaha RX100. However, the battle was finally won by the ingenious Splendors and its variants.
Speaking
on the variants (Splendor NXG & Plus) to 4Ps B&M Anil Dua, VP (Sales & Marketing), HH said, “When you have a high potential product like the Splendor then you should leverage it fully. The Splendor consumer is intensely brand loyal...” The motorcycle is good-looking, highly fuel-efficient and offers decent power – all ingredients for a great product that targets a commuter’s two-wheeled requirements. Today, the company controls 50% of the Indian twowheeler market and is the single largest two-wheeler company in the world. A great deal of this success can be credited to Splendor!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
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Splendor
has come across as a messiah for Hero Honda (HH), as the bike proved to be the loyal soldier who put to use its complete armory and pulled a company out of oblivion single-handedly. Splendor’s engineering is very similar to that of the CD100 and it was essentially a bike meant for the ‘fuelcost’ conscious Indians. Though, the bike was well aligned with the ‘fill–it, shut-it, forgetit’ ad-campaign, which gave a greater emphasis to fuel economy and further helped re-establish Hero Honda as a credible brand, the subsequent Splendor variants offered something which was not very different from the HH style! The Splendor came when the market was smitten by the very successful Yamaha RX100. However, the battle was finally won by the ingenious Splendors and its variants.Speaking
on the variants (Splendor NXG & Plus) to 4Ps B&M Anil Dua, VP (Sales & Marketing), HH said, “When you have a high potential product like the Splendor then you should leverage it fully. The Splendor consumer is intensely brand loyal...” The motorcycle is good-looking, highly fuel-efficient and offers decent power – all ingredients for a great product that targets a commuter’s two-wheeled requirements. Today, the company controls 50% of the Indian twowheeler market and is the single largest two-wheeler company in the world. A great deal of this success can be credited to Splendor!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
