Interestingly, Bush seems completely unconcerned about his popularity ratings. Not surprising though; given the fact that this term is anyway Bush’s last term in office – US Presidents can hold office for not more than two terms. It is now left to the Republicans to take urgent steps to accommodate divergent points of view and help create a consensus. Because it just seems that Bush’s ratings have finally started pulling down the Republican Party’s popularity ratings, the party needs to disassociate itself strategically from being seen as a mirror image of George Bush. Unless of course, this is one big amBush in the making!
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Source :- IIPM Editorial
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