IIPM PUBLICATION
Moser Baer, set up in 1983, is India’s largest and the world’s third largest optical and magnetic media manufacturer that has created a niche in the Indian market. 
The company sells to all the top 12 global technology brands and supplies its products to 82 countries across six continents. In the optical media segment, Moser Baer manufactures recordable compact disks, pre-recorded CD/DVD and rewritable digital versatile disks. Also, in the magnetic data storage segment, the company manufactures compact cassettes, micro floppy disks and digital audiotapes. Deepak Puri (below), the founder and MD of Moser Baer asserts, “I see us continuing to be at 
the very cutting edge of technology & being a dominating player in the global technology manufacturing space.”
Recognising the huge potential in this industry, Moser Baer has pushed focus on R&D, and today is one of the pioneer companies in the field of digital media technology. But most interestingly, Deepak Purifirmly believes that it is not the CD market, but the DVD space that is going to be the true growth driver. To this effect, Moser Baer has embarked on a stupendous drive to convert all its CD lines to DVD manufacturing lines, and Deepak Puri, the winner of the Global Industry Leader Award 2005, is leading this transformation from the forefront. With change as its middle name, and with a huge success legacy to protect, Moser Baer is compellingly creating more benchmarks than this space can accommodate.
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Source :- IIPM Editorial, 2006
The company sells to all the top 12 global technology brands and supplies its products to 82 countries across six continents. In the optical media segment, Moser Baer manufactures recordable compact disks, pre-recorded CD/DVD and rewritable digital versatile disks. Also, in the magnetic data storage segment, the company manufactures compact cassettes, micro floppy disks and digital audiotapes. Deepak Puri (below), the founder and MD of Moser Baer asserts, “I see us continuing to be at 
the very cutting edge of technology & being a dominating player in the global technology manufacturing space.”Recognising the huge potential in this industry, Moser Baer has pushed focus on R&D, and today is one of the pioneer companies in the field of digital media technology. But most interestingly, Deepak Purifirmly believes that it is not the CD market, but the DVD space that is going to be the true growth driver. To this effect, Moser Baer has embarked on a stupendous drive to convert all its CD lines to DVD manufacturing lines, and Deepak Puri, the winner of the Global Industry Leader Award 2005, is leading this transformation from the forefront. With change as its middle name, and with a huge success legacy to protect, Moser Baer is compellingly creating more benchmarks than this space can accommodate.
For More IIPM Article, Click on IIPM Article
Source :- IIPM Editorial, 2006
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