Nike bowls a Yorker

IIPM PUBLICATION
Judge a man by his shoes? Not any more! With shoes getting sportier by the day, it’s all about branding with a sporty edge. So, if it is Sachin Tendulkar, he must be wearing an Adidas and if it is Rahul Dravid, then it must be sporting a Reebok!

But did you know that in the single sport of cricket, shoes serve so many different purposes?

There are different shoes for a batsman, a bowler and a fielder; then, there are sub-sets: A fast bowler’s shoes will be different than that of a spinner! Nike recently launched its cricket shoe called “Nike Air Zoom Yorker”, which is specially designed to enhance the performance of fast bowlers.

New Zealand’s Shane Bond and India’s budding pacer Sreesanth have been roped in as brand ambassadors by Nike for these shoes.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

For More IIPM Article, Visit Below.....
IIPM Alliances
Reverse talent drain – this time, from the Gulf
IIPM Academics : Global Outreach Program
Ms. ‘Write’ Woman
IIPM Academics : Curriculum
IIPM Students Life > Campus Resources
The Diwali range (of Barista) will be targeted at the upmarket or ...
Mr. 5-screen Wonder
IIPM : WHAT’S SECURITISATION?
Wal-Mart cannot rely solely on everyday low price strategies, it ...

About Vikram S. Kirloskar

IIPM MANAGEMENT INSTITUTE
Born on November 19, 1958 in Kolhapur, Vikram bagged a Bachelor’s degree in Mechanical Engineering from the Massachusetts Institute of Technology, USA and has worked in various Indian and international companies in different capacities. Vikram’s stint with TKM goes way back to 1997, when he initiated a successful joint venture between Toyota Motor Group and Kirloskar Group. Kirloskar manages the affairs of two separate organisations – TKM and the Kirloskar Group. He spends a lot of time overseeing operations in manufacturing and technology at the Kirloskar Group. He emphatically refers to it as a re-learning stage as he tries to implement the things he learns from the predominant Japanese culture at TKM. He admits that it is difficult at times to bring about a uniform cultural integration in two structurally different companies.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

Disaster Ministry

IIPM PUBLICATION

Future name for Home Ministry?
Almost 60% of India is under tectonically active earthquake prone zones; about 8% is prone to landslides; over 40 million hectares is flood prone; while 68% of the area is susceptible to drought. In the 1990s, while the annual loss of life was 4,344 (a relatively low number compared to, say, the 85,000 and above who die in road accidents every year in India), the bigger issue is the 30 million people who are directly affected by disasters each year. Even the loss to physical infrastructure has been astronomical. Despite several previous hazards, it took the catastrophic super cyclone of Orissa in 1999 and the Bhuj earthquake to underscore the need for a multi dimensional strategy involving an institutionalised social, financial and scientific processes that incorporates risk reduction at the planning stage itself. But disaster management has remained as chaotic as ever.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

For More IIPM Info, Visit Below......
http://sonuji.rediffiland.com/
http://en.wikipedia.org/wiki/User:Lookit
http://sonu-center.wikispaces.com/
http://www.thediary.org/thegreatiipm/
http://www.buddy4u.com/view/?u=sonu-singh&ref=%n
http://www.spweblog.com/sonuji/
http://feeds.feedburner.com/blogspot/Erte

Paris’ Luv bite

IIPM MANAGEMENT INSTITUTE
Now to update you on the latest from the Blah-Blah queen Paris Hilton... After exploits with Tinkerbell, a 'garbage-loving' ferret, current beau Stavros Niarchos and other strange animals, Paris's love is now going to the illegally-procured sweet darling Baby Luv. The Honey Bear should be mighty pleased with his not-so-Simple Life. But for Paris, who considers it quite alright to break the law and keep her dear Baby close, getting bitten on her arm and rushing to the ER at 3 a.m. might’ve made her rethink her decision. The Los Angeles rethink her decision. The Los Angeles Police Department ( Police Department (LAPD LAPD) probably ) probably calls it plain divine retribution!

Compiled by: Anu Gulmohar

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

For More IIPM Article, Visit Below......
Seizing Golden Opportunities
IIPM Alliances
IIPM Academics : Global Outreach Program
GLOBAL OPPORTUNITY & THREAT ANALYSIS (GOTA)
Bollywood ‘moves’ Shakira!
‘Park’ your savings!

Greetings in this fiesta

IIPM PUBLICATION
The countdown has begun and it’s time to decide upon the gift s that you would want to purchase for those people who mean so much. Offers have already started to pour in. And, before you even realise, it will be that time of the year when you will be lured by the charm of the beautifully decked up shops loaded with accessories and gift items. To add that extravagant chic to your flamboyant lifestyle, the bigwigs of Indian Inc. are sprucing up their act. The players are becoming gung-ho with launches, discount schemes and promotions to bet big this festival season.

So which are the players in this fiesta? From FMCG behemoths touting their products to manufacturers of watches, sunglasses and, of course, jewellery... the entire jamboree is ready to charm us with the glorious products.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

For More IIPM Info, Visit Below......
http://iipmreport.blogspot.com/
http://dearsonu.wordpress.com/
http://blog-sonu.blogspot.com/
http://iipm-institute.21publish.com/sonuthinking
http://iipmweb.spaces.msn.com/

Alan Kay

IIPM MANAGEMENT INSTITUTE
“The best way to predict the future is to invent it,” remarked Alan Kay. Born in 1940 to a musician mother, Kay seemed destined for a musical career. In fact, in school he was a guitarist and a soprano vocalist; even became a professional jazz guitarist in his youth. But the adept young man by the age of three had mastered reading, and by five had read hundreds of books! After expulsion from Bethany College, West Virginia & playing at Denver jazz clubs, his dextrous mind found his calling at the US Air Force. Th ey discovered the boy’s computing proficiency and set him to work on a 5 ft x 3 ft , massive 16KB storage capacity IBM 1401 business computer. Kay later specialised in mathematics and molecular biology. It was this understanding that founded his concept of a computer system that was ‘alive’ – in which each function was like a biological cell, which interacted to carry out complex functions and yet existed separately.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

For More IIPM Article, Visit Below......
Mr. ‘Pleasure’
IIPM Best B-School of India
IIPM Alliances
GLOBAL OPPORTUNITY & THREAT ANALYSIS (GOTA)
IIPM Academics : Curriculum
Mr. 5-screen Wonder
Bharat Matrimony finds its own match
Not So Strange
Marshy dessert!
How many more to be raped…
Dennis Ritchie