Nike bowls a Yorker

IIPM PUBLICATION
Judge a man by his shoes? Not any more! With shoes getting sportier by the day, it’s all about branding with a sporty edge. So, if it is Sachin Tendulkar, he must be wearing an Adidas and if it is Rahul Dravid, then it must be sporting a Reebok!

But did you know that in the single sport of cricket, shoes serve so many different purposes?

There are different shoes for a batsman, a bowler and a fielder; then, there are sub-sets: A fast bowler’s shoes will be different than that of a spinner! Nike recently launched its cricket shoe called “Nike Air Zoom Yorker”, which is specially designed to enhance the performance of fast bowlers.

New Zealand’s Shane Bond and India’s budding pacer Sreesanth have been roped in as brand ambassadors by Nike for these shoes.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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