ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
PC
maker Lenovo is hoping to acquire Packard Bell, a major player in the European market. If this deal gets through, Lenovo would have a strong presence in the European market place where it is having a sluggish growth presently. While Packard Bell claims to have captured the number three slot in Europe, analysts are more conservative and rank it at seventh or eighth position. The acquisition would help Lenovo get a significant presence in the mid-tier segment where it is barely visible. But then all is not honky dory, as this would also open up Lenovo to competition from big players like Dell, HP & Acer. With Lenovo still struggling with its ‘buy’ from IBM, analysts predict that the Packard Bell deal would at least be a positive step for the company & help in further boosting sales for the PC maker.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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