Friday, March 28, 2008

Hero Honda Splendor NXG :- The splendorful bike

BRAND : Hero Honda Splendor NXG
AGENCY : JWT
BASELINE : The splendorful bike

DESCRIPTION: GuyHero Honda Splendor NXG :- The splendorful bike meets friends. He’s riding a Splendor. One of his friends asks him how his Splendor was doing. He replies, ‘Splendor-ful’ and explains: imagine the first day in college, a pretty girl (a pataka!) in pink, eye-contact, heart attack. How did that feel? “Beautiful,” says the friend. So imagine the feel of a roller-coaster smooth ride with a kudi. The friend now says, “Wonderful”. Next he gives his Splendor’s key to his friend and after sitting on the bike, the friend says, “Style-ful, comfort-ful, bharosa-ful, meaning Splendor-ful” and rides off.

4Ps TAKE: When Bajaj is busy singing paeans about its Pulsar range, why should Hero Honda lag behind – especially now that it has the Splendor NXG to boast about? Bikes are synonymous with speed, so the single-minded focus is to highlight the product’s USP: of course, its speed. The communication is smart, targeting the youth while speaking their lingo (pataka and kudi). And in typical youthful style seeks to add a new word - splendor-ful - to their vocab. Splendid it is!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
Posted by at
Labels: , , , , , , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)