B&O Serene

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Technical Specification

Display:2.1”; TFT: 240*320 Pixels, 256 colours 2.1” Battery life:800 mAh; Standby: upto 225 hours; Talktime: upto 3 hours; Camera: 300K pixel; Network: Triband (GSM 900, 1800, 1900 MHZ), GPRS
PRICE: Rs.84,000
WARRANTY: 2 years

The Serene Mobile is a rebellion of a kind, breaking the conventional mould, and creating newer standards in design. It has a very eye-catching and newly styled circular keyboard doing away with the square one and is literally an ‘upside-down’ phone! The screen resolution and picture quality is comendable with 240x320 pixels resolution and 18 bit (262,000 colours) depth. The two equal parts with vibrant colours, fonts, screen format and size have been designed keeping logical operation in mind. The elegant charger doubles as a docking station, where Serene can interact with the cordless B&O telephone system as well. The small in-built camera with the lens discreetly integrated along the side of the telephone captures as good as any in the market. The phone is loaded with basic features like tri-band, GSM and bluetooth but lacks facilities like 3G, EDGE and IR. Marketers’ delight: The design of the product is such that it’s sure to attracts a lots of eye balls. Clubbed with its intrinsic and extrinsic features the marketers would be laughing their way to the bank.

Tester’s note: Pros – Superlative sound quality & design, especially the motorised hinge gimmick. Cons – Lacks even basic features. No 3G enability. Click wheel hampers dialing. Unconvential but not very friendly user-interface.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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