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All in all, there are still three critical challenges that the company needs to address if they even wish to make a mark. First, word of mouth can be a nice minimum cost tactic, but it can never substitute a hard sell promotional strategy, something the company lacks badly. Second, as CEO Saxena accepts, it would be extremely tough to change the mindset of people with respect to either using their services, or better, to pay a significant amount of service fee.

Third, the company has till date not signed up with even one of the cellular phone service providers for providing their service as a part of the monthly package for a cellular subscriber. There seems to be no logical reason for not having undertaken the same. And fourth, but not the least, is the fact that till the time industry dynamics – like the 3G spectrum – changes positively, innovative offerings will have to be put on hold for a simple reason; lack of bandwidth.

Be that as it may, the conclusive evidence clearly points to the fact that in the technology industry, the first movers’ advantage has favoured the brave! And Netcore Solutions seems to be reaping the same. One would wait to see how well they are able to diagnose the pulse of Indian mobile users, before passing a final judgement on their future. But whatever might come of their endeavour, at least ‘Teleputing’ is a word that is not going out of service in the near future; perhaps never! George Gilder, you wouldn’t have imagined the nature of this beast in your wildest dreams!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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