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LEADING HIS TEAM OF 104 MEMBERS, LIU QI WORKED DILIGENTLY FOR SEVEN YEARS TO CREATE A ONE-OF-ITS-KIND SHOW TO BE CHERISHED FOR LONG
The summer of 2008 witnessed the 16 glorious days of the ‘Beijing Olympic Games 2008’ that kept spectators mesmerised at the glitzy venue in China and sports lovers around the globe glued to their TV screens. The unprecedented success of the 29th summer games highlighted the hard work put in by the people who toiled to make the event a memorable one. The real showman manning the magnum opus of the XXIX Olympiad was the President of the Beijing Organising Committee of the Olympic Games (BOCOG), Liu Qi. With him at the helm, the Olympiad reached its pinnacle in the Beijing Games, with record 11,000 athletes from 204 countries taking part. “BOCOG under the able leadership of Liu Qi has offered to the world 16 days of exciting Olympic sports competitions, supported by smooth operations,” avers Jacques Rogge, President, International Olympic Committee (IOC) to 4Ps B&M. Liu Qi had penned down the blue print of the entire preparation of the games into three phases. The first phase saw BOCOG roping in renowned marketing partners and sponsors like Volkswagen, Bank of China, McDonald’s, et al. The second phase (2004-2006) was assigned the completion of the construction of the Olympic projects (including 11 stadiums and gymnasiums) along with signing of contracts with the National Stadium, National Swimming Stadium, et al. Working out detailed plan of security, traffic and logistics were also its part. The third phase was devoted to testing the various events (37 pre-Olympic competitions were held to test the facilities) and fine-tuning of the last minute preparations.
A splendid Olympic Village (a 66-hectare compound), state-of-the-art venues, strict enforcement of anti-terrorist measures, et al, testify to the fact that BOCOG achieved the target it had set for itself. The success of the event can be attributed to the minute detailing, proper planning and apt implementation by BOCOG,” declares Rogge. While Liu Qi was honoured with Gold Olympic Order for his work, others in his team bagged Silver & Olympic rings.
At the face of the grand event lay several challenges facing China (from violent protests in Tibet aimed at disrupting proceedings of the Beijing Games, to related protests overseas against the torch relay). But this did not deter Liu Qi. In fact, a study conducted by Nielsen shows that the Beijing Olympic Games attracted a whopping 4.7 billion spectators. Furthermore, according to an assessment by IOC, Beijing Olympics brought change to China in areas as diverse as media freedom, environment and public health. So, do we already see London (the next Olympic venue) sweating and panting to outdo its predecessor’s success?
Ratan Lal Bhagat
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Source : IIPM Editorial, 2009
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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