Cooking a new future

IIPM Prof Arindam Chaudhuri on Our Parliament and Parliamentarians' Work

Inmates of Gujarat's Sabarmati jail and other prisons develop a new taste for life, reports Rupesh Panchal

Ahmedabad is in the grip of a severe heat wave. The roads wear a deserted look. Many areas of the city look as if they are under curfew. But the scene outside a nondescript food stall near the historic Sabarmati Jail is very different. Even at noon, people wait in a queue to buy hot bhajiya here.

The clientele is varied, but they are all united by their passion for these pakoras that are rustled up by inmates of the jail. 'Jail Bhajiya House' is the favourite haunt of Ahmedabad's snack lovers.

In 2009-10 alone, Jail Bhajiya House achieved a turnover of around Rs 70 lakh. The daily sales are to the tune of Rs 25,000. And the total turnover of bhajiya business run by prisoners across Gujarat jails is a whopping Rs 1.27 crore.

Chandubhai Prajapati, who earned name and fame at Jail Bhajiya House outside Sabarmati Jail, now runs his own venture. Before being sentenced to life in 1983 in a triple murder case along with infamous criminal Babu Bhaiya, he owned a small hotel in Bapunagar area of Ahmedabad.

In his first month in jail, Chandubhai offered help to the jail authorities in preparing delicious bhajiya and other savouries. 'In 1998, the then jail superintendent V.T. Gautam proposed to the then IG (Prison) Vijay Guman that a tea and bhajiya stall could be started outside the jail with Chandubhai's help. The IG approved the idea. The enterprise was an instant hit,' says a senior jail officer.

In just three days, the bhajiya stall made a killing. Senior officers were enthused to take the experiment forward. The bhajiya made by prisoners attracted a steady stream of customers who would queue up outside the food stall everyday. Today jail bhajiya is a household name.

Apart from bhajiya, the prisoners make other popular snacks like fafda-jalebi and managed the sales from the outlet close to the jail. One-time murderers, molesters and marauders found solace in the business of pakoras. Their enthusiasm hasn't waned one bit in all these years. The stall is manned by inmates of Sabarmati Jail. They are brought out from their cells after securing special permission from the Gujarat home department. The jail authorities said only convicts with very good conduct work in the stall. Four teams of ten convicts each work in rotation for a month. None of these notorious criminals serving life terms for offences like murder and rape have never attempted to flee. Says Veluji Saguji Zala, serving a life sentence for murder: 'When I was jailed I thought my life was over. But making bhajiya has given me a new reason to live. Nothing gives me more happiness than seeing satisfied customers. Why would I ever even think of escaping from this place?"

Manish Sukhadiya has a different story to tell. He was booked for dowry harassment and abetting suicide. He was in the food business before he landed up in jail. Making bhajiyas came easy to him. But he has learnt new skills in jail. 'When I return to my business, the lessons I have learnt here will stand me in good stead,' he says.

The inmates take the bhajiya business seriously. They are aware of what consumers want. So they always take appropriate care to ensure quality. By making bhajiya, each prisoner-turned-cook earns Rs 35 daily. Half that amount goes directly into an account each prisoner has at the post office, and the remaining half is retained for personal expenses.

While most of these men engaged in Jail Bhajiya House intend to return their earlier professions once they are free, some have taken the cue from the concept to turn entrepreneurs after their release. After completing his life term for triple murder, Chandu Prajapati set up his own food stall near Jail Bhajiya House where he spent a good deal of his life.

It was the success of the Sabarmati Jail Bhajiya House that got the other jails to replicate it. Apart from Ahmedabad, other prominent jails also achieved good sales of bhajiyas (Rajkot jail ' Rs 82,799, Surat jail ' Rs 47,57,420 and Himmatnagar jail ' Rs 10,26,935).

But bhajiya is not the only thing the prisoners make. Equipped through workshops and training programmes, the prisoners are now gainfully employed in a variety of activities such as making towels, textiles, tents, coats, bags, leather shoes, book-binding, screen printing, cooking bhajiyas, puffs, biscuits, bread, making phenyl, teak furniture, folders, and more. The products are of superior quality and the kitchens maintain an exceptionally high standard of hygiene. All the bhajiya house workers wear uniform and headgear. In the year 2009-10, through bhajiya, bakery items, carpeting, press related work, tailoring, weaving and other works, the jails across the state achieved a total turnover of Rs 7 crore.

The best part is the positive use of the prisoners. Talking to TSI, Additional DGP (Prison) P.C. Thakur says: 'These men are not born criminals. They commit crimes and get punished. But rehabilitating them is our core responsibility. To create a peaceful and prosperous society, we have to make them good and responsible citizens. And that is exactly what we are doing. The prisoners are positively employed. More significantly, they are equipped with a set of skills that will enable them to integrate back into society once they are out, and they will be able to earn for themselves.'

Jail Bhajiya House is now all set to sport a new look. Under the Ahmedabad Municipal Corporation's town planning scheme, the existing snack outlet is in line for demolition.

A few months back, a new bhajiya outlet was inaugurated at the nearby RTO Circle but its design was not quite satisfactory. Hence, students of National Institute of Design are designing a new outlet which will give the snack shop a professional feel. The Jail Bhajiya House is also going through brand-building exercise.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM BBA MBA Institute: Student Notice Board
Run after passion and not money, says Arindam Chaudhuri
Award Conferred To Irom Chanu Sharmila By IIPM
IIPM’s Management Consulting Arm - Planman Consulting

IIPM Lucknow – News article in Economic Times and Times of India
Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

IIPM Prof Rajita Chaudhuri's Snaps

Redefining success

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

This messiah does not walk on water; his feet are firmly planted on the ground. Sanjit 'Bunker' Roy was educated in the most prestigious of academic institutions ' The Doon School and St Stephen's College ' but he found his moorings in the hinterlands of Rajasthan, where he set up the Barefoot College, now considered a touchstone model of community empowerment and rural development. Starring in the Time magazine's 2010 list of 100 most influential people, Sanjit Roy envisions significant contribution of Bharat to the future of India. An interview with Indira Parthasarathy'

You received some of the finest education one can dream to have in our country. Did Barefoot result because of, or despite that? Did you have to unlearn anything to start Barefoot?

It was Mark Twain who said, 'Never let school interfere with your education.' There is a difference between literacy and education. Literacy is reading and writing and what you pick up in school. Education is what you receive from your family, your community and your environment.

Soon after leaving College, for five years (1967-1971) I worked as an unskilled labourer deepening and blasting open wells for water. That meant going down a 100ft open well by rope and blasting it with explosives. I lived with very poor and ordinary people under the stars and heard the simple stories they had to tell of their skills and wisdom that lectures and university education can never teach you. My real education started then when I saw amazing people ' water diviners, traditional bonesetters, midwives at work. Through an unlearning process I reached this approach of the first Barefoot College of its kind.

Barefoot combines education and environmental activism. Do you think it's high time mainstream education also went for a similar approach?

The CBSE syllabus will be shortly including Barefoot Colleges' initiatives as part of a chapter on Environmental Studies. Since 1993, elected MPs of the seven childrens' parliaments have emerged as environmentally aware future responsible citizens of their villages.

Till 2003, the educational curriculum up till secondary level had a chapter on Barefoot College emphasising its Solar Energy and Rain Water Harvesting initiatives of rural communities.

Children attending schools in Germany study environmental initiatives taken by the night school and Barefoot College students towards spreading environmental consciousness.

What is the biggest impediment an earnest NGO faces in our country?

The main difficulties that I faced in 1971, when we started the Barefoot College, remains even today in 2008. By far the biggest threat to development today, and why the poor will always remain poor, is the literate man and woman who is a product of the formal education system. This system makes you look down on the village. The fact is that the knowledge and skills were used for hundreds of years well before the urban doctor, teacher and engineer turned up in villages.

The biggest obstacle to developing our own Indianness is the mindset of the literate expert who cannot think beyond the box. Einstein's definition of insanity, 'Endlessly repeating the same process hoping for a different result.' There is a far greater number of 'for the rich, by the rich' efforts around us than 'for the poor, by the poor'. How can the distribution be made more equitable?

Distribution can be made more equitable if the Gandhian non-violent approach ' strongly rejecting the classical arrogant top down development approach of the 'experts' ' is instead put into practice incorporating the following beliefs

l Identify, respect and apply existing traditional knowledge and skills and give practical skills more importance than theoretical knowledge.

l There are many more powerful ways of learning other than the written word.

l The demystified decentralised community-managed, community-controlled and community-owned approach put the traditional knowledge and village skills of the rural poor first.

l Taking the people into confidence from the very beginning of the process of planning and implementation, and not after the project is written and approved in places where experience of poverty is merely virtual (like in the World Bank or UN).

Do you think it is practical to suggest mandatory community service for every citizen?

No, it is not practical because anything forced is not going to work. One must not be made to feel community service is a punishment. It is a reflection on our formal system that anyone going back to the village after University or College is considered a 'failure' and mandatory community service will not change this attitude.

Barefoot is reminiscent of Muhammad Yunus' microcredit (Grameen Bank) model. Comment.

There are very few similarities. There are major differences in approaches, in methodologies, in how the Barefoot approach has been scaled up to only work in remote inaccessible villages around the world. While the Grameen Model can be applied in rural and urban situations, the Barefoot model can only work in poor rural communities across the world.

Back when you started Barefoot, Gandhism hadn't even been re-modelled into Gandhigiri. Were you inspired by Gandhian values?

I never read Mahatma Gandhi in school nor did I read him when I started Tilonia (Rajasthan). I read him 30 years later and he made such eminent sense. I did not read Marx and so he was no influence on me. The motivation was to work with the really very poor people and see how best with very little money we could tangibly improve their lives. Free from hunger and want. Free from fear, discrimination, exploitation and injustice. The challenge was all.

With roots in the village community and a deep rooted respect for proper use of water, air, earth and the sun, the Barefoot educators have set an example of how not to waste or over exploit nature resources. They are a living testimony to Mahatma Gandhi's famous saying, 'The world has enough for every man's need but not for one man's greed.' The Barefoot Blueprint

Highlights: From 1972 to 2007, the Barefoot approach has reached three million men, women and children living below poverty line through 20 community based organisations all over India.

Drinking water: 3140 hand pumps installed: 1042 hand pump mistries trained repairing hand pumps in 764 villages in seven states. Reaching nearly one million people.

Alternative energy: Solar lighting to 9347 houses, 274 night schools, distributed 4736 solar lanterns. 289 Barefoot Solar Engineers trained. One 30 KVA micro-hydel plant established in Ladakh providing lighting to 150 families. One Reverse Osmosis (de-salination) plant powered by 3 KWp solar power plant.

Barefoot architecture: Barefoot Architects have constructed 200 houses for the homeless in 76 villages benefiting 3000 families in Rajasthan. Fabricated 178 geodesic domes of scrap metal with ferrocement roofs in 56 villages for 4000 rural artisans in six states.

Education: 714 Night Schools in 673 villages for 235,000 dropouts (170,000 girls) attending school for the first time in eight states

health: Barefoot College is working through a network of 605 traditional midwives: 231 Bare foot doctors, 14 barefoot lab technicians.


An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM BBA MBA Institute: Student Notice Board
Run after passion and not money, says Arindam Chaudhuri
Award Conferred To Irom Chanu Sharmila By IIPM
IIPM Lucknow – News article in Economic Times and Times of India

Planman Consulting
Prof Rajita Chaudhuri on 'THEY ARE COMING TO GET YOU – NOT ALIENS SILLY'
IIPM Prof Rajita Chaudhuri's Snaps

Thomas Mann to Ludwig Lewisohn

IIPM BBA MBA Institute: Student Notice Board

German essayist, cultural critic, and novelist, who was awarded the Nobel Prize for Literature in 1929, Thomas Mann can easily be termed as one of the most enlightened intellectuals of the Nazi era. Thomas Mann moved to Switzerland in 1933 shortly after the Nazis had come to power and begun a campaign of abuse against him. He was formally expatriated in 1936. Among Mann’s most famous works is Buddenbrooks, which appeared when he was 26. In the following letter written to fellow writer Ludwig Lewisohn, Mann laments the death of his friend Menno Ter Braak.

September 30, 1940
Dear Ludwig Lewisohn,

Your book has arrived, has occupied me a good deal, and I would have written to you sooner were it not that my morbidly swollen correspondence, the product of these times, some days keeps me from my own writing. Today I received the news—or rather the confirmation of a report I had not yet brought myself to accept—that a good friend of mine, the Dutch writer and eminent critic, Menno Ter Braak, took his own life when the Germans invaded. It’s heartrending. Two other important Dutch writers have likewise fallen victim to this new variety of world history. The very best are those who are destroyed—which I suppose is only natural when ultimate baseness is victorious. Much trash has found refuge in America because such people raise a ruckus, while the nobler types go under silently. Your book, now: I read it some time ago, very quickly, almost at one sitting, and understandably with keen interest, for American as it is, it breathes in, if not out, a most European atmosphere. In literary terms it is close to the French, English, German spirit, so that I felt at home with it. In addition there was the emotion aroused by the human document—a somewhat mixed emotion, I will have to add, inclining toward the side from which, evidently, a state of being filled with one’s own ego, one’s own fate, one’s own errors and own happiness, one’s own loving and being loved, which antagonizes people—not only out of ill-will and a petty insistence on discretion, but also out of an irritated pudeur. And at least in times of great public tribulations, when there is a certain justification for that feeling. I might put it this way: The book really needs the shield and protection of posthumous publication. Let us assume that your considerable literary achievement were crowned and completed by a few more powerful works; that after you had become entirely what you are, you had departed this earth and friends had published these pages from your posthumous papers—in that case not only would there be nothing to be said against them, but they would be a real contribution. But as it is now, coming out in the midst of life, the book does constitute, if you will (I don’t “will” at all, but others do, so it seems, and I cannot entirely blame them) a kind of imposition, an act of naïveté, which to be sure is probably a condition for your productivity and without which your works (for this is scarcely a work) probably would not have been written—and yet the nakedness does, after all, have something disturbing about it.

As you see: interested, moved, but not entirely in agreement—that is how I feel. A public statement of mine on Haven would necessarily turn out somewhat tortuous, and since I have reservations about the book’s public existence, I have even more about my giving a public opinion on it. Thanks for something so personal had better remain personal. The occasion for my testifying once more to your literary gifts will come again—I prefer to wait for a new work cast more objectively, confident that you will not make us wait long.

Yours

TM

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Run after passion and not money, says Arindam Chaudhuri
IIPM BBA MBA B-School: Rabindranath Tagore Peace Prize To Irom Chanu Sharmila
IIPM Prof Rajita Chaudhuri: The New Age Woman

IIPM’s Management Consulting Arm - Planman Consulting
Planman Consulting: The sister concern of IIPM
Planman Consulting
Social Networking Sites have become advertising shops

Water woes intensify

IIPM Prof Rajita Chaudhuri: The New Age Woman

When it was predicted about a decade back that the next World War would be fought for control of water, sceptics dismissed it as a mere hyperbole. Now, with killings over water being reported from across the country, the spectre of the past is becoming a scary reality. The TSI team of Anil Sharma, Raju Kumar and Nishant Bhadreshwar takes stock

RAJU KUMAR AND NISHANT BHADRESHWAR

Water woes intensify It is a truth universally acknowledged that a single man in want of a wife must be a good provider. However, what the word ‘provider’ encompasses has acquired a new meaning in Rajasthan. Here, a man must be able to provide water to the family apart from other things. Sounds like a leaf out of Ripley’s ‘Believe It or Not’, but the acute water scarcity in the state has made a lot of people wary of marrying off their daughters in villages where women would inevitably have to trudge for miles everyday to fetch some water. “Often, women have to walk for miles to collect water. Many people are reluctant to marry off their daughters into such communities,” says Rameshwar Chaudhari, a resident of village Chopra Dhotra in Jodhpur district of Rajasthan. His village is facing severe water crisis.

Rajasthan, spread over 10.4 per cent of the country’s geographical area and sustaining more than 5.5 per cent of the human population and 18.70 per cent of the livestock, has only 1.16 per cent of the total surface water available in the country. This year, the ground water situation has turned alarming in the state with only 30 water blocks out of the total 237 left in the safe zone. With increase in the population and subsequently the demand for water for various purposes, the state is already in the middle of a terrible water crisis. The per capita annual water availability in the state is about 650 cubic meters against the minimum requirement of 1,000 cubic meters. “I am 60 years old and have never seen a situation like this. We get water only once or twice a month and even that comes with low pressure. It takes over half an hour to fill a bucket,” says Kamla, a resident of Naulakhi in Sri Ganganagar district. The crisis has also become so acute in Atru in Baran district that the water department—in spite of spending Rs 20,000 daily on the supply of water—is finding it difficult to meet the local demand through tankers.

The local administration in Akhlera in Jhalawar district, having a population of over 12,000, is now planning to engage 150 plus tankers to supply water. The only source of water in the town, Amalvada Deh dam, is drying up fast. Similar situation has emerged in Sojat Road in Pali district where the administration has demanded a special 65 wagon water train to overcome the crisis. Women in Bhilwara town of Rajasthan recently blocked the road in front of the municipality, demanding increased water supply. “We want more tube wells to be dug up so that we can get water,” says Kamla, a housewife. Water is being supplied once in every five days in the town famous for its textile industry. The scenario in the state capital Jaipur is no better, where water is being supplied once in a day, and that too only for an hour. “To add to our woes, we have heard that the government is planning to make it once in 48 hours. How would we live,” says Ashok Kumar Sharma, a resident of the walled city area.

Gone are the days when people would man pyaos to give water to the thirsty. Now, people are manning water bodies to keep the thirsty away from them. Water shortage has forced the residents of a village near Bikaner to maintain a tight vigil on the village water bodies to prevent water theft. “There is always a threat of water theft, so we have appointed watchmen to keep a vigil on our water bodies,” says Bhola Ram, a resident of Pugal village in Bikaner district.

It is feared that the availability would fall below 450 cubic metres by the year 2050. As per the international accepted norms, availability of water below 500 cubic metres is considered as absolute water scarcity. Although the Ashok Gehlot government is trying to take steps to ease the crisis, but so far the problem persists. “We are doing whatever best we can. Supplying water through tankers and running water trains. We have decided to supply water through tankers to more than 10,000 villages during May and June,” a senior official of the water department tells TSI. “We have also decided to focus on community-based water management solutions instead of predominantly engineering-based ones,” he adds.

The situation in the neighbouring Madhya Pradesh is probably worse. Brawls over water are resulting in people eventually killing each other at many places in the state. Incidents of the killing of three people of the same family in Bhopal, two people in Indore, a person in Bilkhiriya village and a person in Devas dot the 2009 calendar. Water woes intensify This year the first incident of killing over water was reported from the Bakshibagh locality of Indore on March 31. A 16 year old girl, Poonam Yadav, was stabbed to death by one of her neighbours. On April 7, Ramchandra of Alot was shot dead by his neighbour. On May 9, a few people killed 60 year old Madholal of Dhakora village in Rajgarh district following a squabble at the village well. A similar incident was reported from the Naryavali village in Sagar district a day earlier where a few people attacked with an axe and injured one Pushpabai at a well.

This is besides the daily squabbles over water in the state capital Bhopal where water is being supplied only once in 48 hours. People have to unfailingly wake up very early in the morning to fill their tanks. Others choose to keep a vigil whole night lest they miss the chance.

Water is hard to find even at 600 feet at some places in MP. Scores of rivers and water bodies have dried up. Gauri Shankar Bisen, a minister in the MP government, accepts that the crisis in the state is real. “There is acute water crisis in the state. We have allocated sufficient funds for the supply of drinking water to all the districts. We are paying special attention to the districts where the situation is more serious such as in Shyopur and Neemach,” he informs TSI.

In Maharashtra, farmers are the worst hit because of the water scarcity. “I had 3,200 trees of pomegranate on my farm. Of them, just 600 are left now. I had to cut down most of them due to lack of water,” says Ranjeet Patil who owns 30 acres of land at chakur town, 13 km off Latur. It’s not that Patil did not try to get water. There are as many as 17 bore wells on his farm but there is no water. The first bore well was 3oo feet deep and the 17th one was dug at 625 feet.

Presently, about 36,65,000 hectare of land is under irrigation in Maharashtra. The figure was12,20,000 hectare in 1960. With no considerable change in the rainfall pattern during the last 50 years, farmers had to rely on the underground water to meet the increasing need. But that too is now out of sight. Ecological Expert Atul Deolgaokar says, “According to a report by ‘International Water Management Institute’, if the use of water for drinking and farming continues in same way, then 70 per cent of the groundwater would be used up by 2020.”

In a survey done in March by the ‘Maharashtra State Groundwater Survey and Development Department’, it was found that out of 47 towns in Konkan division, groundwater level in 11 towns has gone down by one metre. In Aurangabad division it has dipped by one to three metres at different places. And this is what has affected farmers like Patil.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Run after passion and not money, says Arindam Chaudhuri
IIPM BBA MBA B-School: Rabindranath Tagore Peace Prize To Irom Chanu Sharmila
Prof. Rajita Chaudhuri's Website
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’

Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Social Networking Sites have become advertising shops
IIPM makes business education truly global

There is still a lot of ambiguity on how they market themselves

Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

Though value based that stand might be, NGOs are waking up to the fact that there has to be a judicious mix nevertheless. Says Arindam Paul, Director, Aurobindo Chaudhuri Memorial Great Indian Dream Foundation – GIDF – (a foundation supported by global giants like UNICEF, and funded by GAIL and National AIDS Control Organisation), “Even though we have considerable funding available, the fact is that the scope of work in improving disadvantaged classes is so huge, that no amount of funds are actually enough; one reason we have to keep up the fund sourcing effort regularly.”

If this is the situation, how is it that these new age Robin Hoods actually break through the clutter and ensure that people and authorities notice their efforts amidst growing number of NGOs in the country? In simple terms, how do they ensure brand recall, considering that advertising is not a cost-effective way for most non-profits to increase their fund raising or visibility? “Mass campaigning,” answers Rejitha, Joint Coordinator, Sakhi (a Kerala-based NGO that works for women empowerment). She believes that it’s the mass campaigns that have helped them to take their work to the public and authorities.

But there’re many BTL activities too that NGOs utilise for fund generation. Be it organising rallies and fairs, holding seminars or workshops, these marketers have always given such events an eminent position in their fund raising strategies. So far so good! But if industry experts are to be believed, then NGOs today have also started using new age marketing tools like social media as a much more effective way to increase their visibility. “Staffing for social media and developing a clear strategy can be hard, but it’s definitely more cost effective to implement,” agrees Sarah.

One can see the increased usage of celebrities when it comes to brand endorsements in the NGO fraternity. While Aishwarya Rai Bachchan can be seen campaigning for Smile Train (a charity that works worldwide for children with cleft lip), Sonam Kapoor and Vidya Balan too have stepped forward to raise funds for NGOs Khushi (an NGO working for upliftment of women and children) and Nanhi Kali (which propagates education for the girl child) respectively. GIDF even brought in the likes of Sachin Tendulkar and Miss Universe 2005 Natalie Gledova for promoting fund drives. M. S. Dhoni, Amitabh Bachchan, John Abraham, Anil Kapoor… all happen to be endorsing a social cause. Raison d’être: a big proportion of the NGOs strongly believe that celebrities really can take the message to the masses. Henri Tiphagne, Director of People’s Watch (a South India-based NGO working for protection of human rights), says, “It makes the job a lot easier when celebrities represent you completely and correctly.” More so because the sad truth is that media is more likely to highlight the event if a celebrity is attending it.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Award Conferred To Irom Chanu Sharmila By IIPM
IIPM’s Management Consulting Arm - Planman Consulting
IIPM Lucknow – News article in Economic Times and Times of India
IIPM: Planman Stars – Event management made easy

IIPM makes record 10,000 placements in five years
IIPM Related Links
Social Networking Sites have become advertising shops

Royal Enfield Classic

The legend is back: Royal Enfield made a lot of news in 2009 with the launch of the much-awaited Classic series. The single spring saddle seat and body coloured bumpers are the main attraction of this offering giving a classic biking experience of the pre-independence era to the rider. The bike, which comes in two variants – Classic 500 and Classic 350 currently, has around 3-6 weeks waiting on an average. While the Classic 500 has a twin-spark fuel injection engine, the 350 carries a carburetor engine. The design for this product has been crafted keeping in mind the looks of the cruisers that ruled the market in the 1950s, but it still has a timeless look and has a loyal set of consumers in the country. The Classic series has been accepted by the consumers with open arms and is expected to create another niche under the Royal Enfield’s umbrella in the long-run.

Pawan Chabra

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
IIPM Related Links
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Detail of all IIPM branches
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

Despite being offered as a freebie, mobile banking has been unable to make inroads into India’s huge urban subscriber base of over 170 million.

Now banks have once-again woken up to its potential. What’s the fresh brouhaha over this service that has actually had few takers in India? Manish k. Pandey on a fact finding mission...

IIPM enters into media education

Atul Pathak, a 36-year-old who works as senior marketing manager with a leading telecom service provider, boasts of being a part of that rare breed of professionals (of course, in his age group) who have always acted as vanguards when it comes to the use of technological innovations. In fact, he says it has almost been two years now since he last visited his bank for a financial transaction. Thanks to features like internet banking, he’s been able to save himself from the ritual of queuing up at banks apart from other banking hassles.

So, when mobile banking was launched in India a couple of years back, he was among the first few enthusiasts to take it up with a smile. But, his smooth smile vanished soon enough thanks to an over dose of effort on his part to get a hang of this two-year-old offering by his bank, which appears just as alien to him. “I am still ambiguous about this new channel, its service offerings and smooth processing,” says a visibly confused Pathak.

Even Akanksha Roy, a new-age advertising professional who too is a technology freak like Pathak, is not much of a mobile banking enthusiast. However, her reasons for not being one are little different from that of Pathak’s. “I am still not comfortable with the idea of paying my bills through mobile as I feel these transactions are more vulnerable to frauds,” she tells 4Ps B&M. No doubt, tech-freaks like Atul and Akanksha, or for that matter most of them, have found themselves facing a similar predicament at some point of time when it comes to the use of mobile banking channel. Be it ambiguity towards the service offering or the confusion regarding security threats, most of these tech-savvy consumers still find themselves in the same shoe.

Perhaps, this is the reason why despite being offered as a freebee, mobile banking has not really taken off among the huge urban mobile subscriber base of over 170 million in the country. “The registered user base for mobile banking is approximately 25 million or 7% of total subscriber base in India. In fact, the active user base for such service is as low as 10% of total registered base, which is a negligible number when compared to the huge Indian mobile subscriber base,” agrees Prathima Rajan, Analyst, Celent.

So, what is it that has prompted banks to suddenly go gung ho over a service offering that actually has few takers? Lately, there has been a lot of buzz about mobile banking, which offers twin promises of ubiquity and low cost. Apart from this, mobile banking is being considered as the service of the future, as such it becomes all the more important for banks, technology service providers, application providers, et al, to work together to develop a healthy mobile banking ecosystem in the country. “Phone banking is a very common phenomenon in the global banking world and in India bankers who are not providing such facilities are actually depriving consumers of technological advancements,” avers Rana Kapoor, Managing Director & CEO, YES Bank, which has recently launched mobile banking services in association with Obopay.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM makes record 10,000 placements in five years

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

After a short stint with the oldies, Red FM is once again setting its eye on Gen-X.

But, will it succeed in becoming aaj ke zamaane ka radio station? Finds Pawan Chabra...

It was almost a decade back when the Radio industry in India witnessed privatisation, thanks to the government that finally waved its magic wand over this dying industry and paved the way in for private players. Not many, for sure, would have then known that this humble ‘restart’ would one day lead the industry towards an era where it would find itself loaded with scores of buzzing activities.

Cut to today, and the situation is such that the players in the industry are taking various initiatives to break the already cluttered space to make their presence felt. The players are not only trying hard to beat the competition heat, but are also resorting to various marketing strategies to stay relevant in an industry that has huge potential.

So, when now everyone is talking about ‘youth’, ‘the young’ and ‘Gen-X’, it’s 93.5 Red FM that is among the first few that seems to have identified the need of the hour. In fact, it has been busy revamping its sound and feel for the past one month now. The channel is repositioning itself as ‘aaj ke zamaane ka radio station and not baap ke zamaane ka’ and promises to play songs that are released post 2000 with an aim to become a youth centric channel. Apart from repositioning, Red FM made news a couple of months back (in August) when the company rebranded all its 38 SFM stations under a single Red FM’s umbrella. “Over the last few months, we had introduced songs belonging to a slightly older era since they tested well with our TG. But, we realised that while these songs were popular, by airing them we were confusing our target audience who had come to expect only the latest superhits on Red FM. Thus, the rationale behind the move is to go back to our roots,” explains Anuj Singh, National Marketing Head, Red FM.

However, so far, the repositioning initiatives have been limited to Delhi. “Radio is a local medium and audiences in different parts of the country. For instance, the difference between the audience in North East India and the audience in Andhra Pradesh is same as the difference between chalk and cheese. So while the repositioning will work with listeners in Delhi, it may not achieve the same amount of success in other markets. As of now, we don’t have any plans of extending it to other regions, however if our research leads us to believe that such a repositioning may work in other markets we may revisit our strategy in the future,” Singh reasons the move.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

The Discovery of ‘Rural’ India

It’s the microfinance institutions that make millions step into consumerism each year, graduating from the economics of necessity to the economics of gratification

India has one of the largest networks of bank branches in the world, but the hundreds of millions of poor in the country are largely out of it. With 52,000 commercial bank branches, 14,522 branches of regional rural banks, 100,000 cooperative bank branches and growing, the country is teeming with institutions that should be able to meet the credit needs of the people who are starved of formal credit. Microfinance institutions (MFIs) came as godsend to try and transform themselves into successful mini-entrepreneurs, which in turn is pushing consumerism in rural India.

Rural India stands a testimony to the growing consumerism. India’s 700 million villagers now account for the majority of consumer spending in the country, more than $100 billion a year. Millions step into consumerism each year, graduating from the economics of necessity to the economics of gratification, buying themselves motorcycles, televisions, transistor radios, et al. As per NCAER, rural households form 71.7% of the total households in India. Spending in this segment is growing rapidly and consumption patterns are closing in on those of urban India. According to MART, rural India buys 46% of all soft drinks sold, 49% of motorcycles and 59% of cigarettes. In fact, this trend is not limited to utilitarian products: 11% of rural women use lipstick. No wonder then that a leading mobile company recently announced plans to roll out a micro-financing offer in 12 states to make mobility more accessible to rural markets and notably, to the female population in rural India. Conducted across over 2,500 villages, the microfinance scheme of the mobile company allows easy payment scheme on handsets to women consumers at a weekly installment of Rs.100 over 25 weeks. Although the level of affordability in rural India is low, MFIs are creating a virtuous circle of higher income, higher productivity & higher consumption.

India, home to 25% of the world’s poor, holds great potential for microcredit. There has been an explosion of MFIs, usually set up by NGOs. A decade ago, India had only 400 MFIs with 200,000 customers between them. Today, we have around a thousand such institutions. Commercial banks, too, have started participating in the movement and the result is that microfinance now serves around 17 million people. This is narrowing the chasm between India’s flourishing cities and rural hinterland.

Spread across 650,000 villages, with an average population of 1,100, rural villagers were long imagined by city dwellers as primitive, impoverished and irrelevant, something to drive past on the way to something else. Millions of poor women are today using small loans to rewrite their present and future. The movement has made them more confident than ever helping them to explore new horizons, new dreams. The most active states are Andhra Pradesh and Tamil Nadu. Other states where such self-help groups are making a dramatic difference are Karnataka, Himachal Pradesh and Uttarakhand. But poor women, who are in the forefront of the micro credit movement, use the small loans to jumpstart a long chain of economic activity from this small beginning.

Corporate India has carefully timed the announcement of the discovery of the rural Indian market. For the last quarter of the FY09, the country’s business and financial press has run a number of articles to explain how rural markets for consumer products are doing very well, how companies which have products for hinterland have done their balance sheets much good, and how the economic slowdown can be successfully beaten by selling to the rural India. A FMCG company realised the power of rural India. Project Shakti was born out of this realisation, and it has become a case study for business schools and evolved beyond its original goals.

Certainly, the opening of this new frontier of consumer demand from 700 million people could tip India’s role in the global economy from seller to buyer, from a vendor of outsourced skills to a source of consumers for the world’s wares. And that’s the reason why MNCs, from Coca-Cola to Nokia, appear increasingly keen to understand Indian villagers!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM - Admission Procedure
IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

HIP N’ HOT: GANDHI ROCKS

India’s first family + their heritage = power brand #1

Forget blue-blooded marketers, most Indians these days – whether Gandhi family supporters or not – vouch for the enormous equity that the name ‘Gandhi’ enjoys in India’s socio-political fabric. And while the present credit for the same may go to Sonia and her brood, like most corporate brands with a 100 year legacy, brand Gandhi’s present-day charisma cannot be comprehended completely without taking into account the political legacies of Nehru, Indira and Rajiv. Says sociologist Dipankar Gupta: “The Nehru-Gandhi brand is the only one political brand around that can attract mass voters.”

As a metaphor, ‘Gandhi’ evokes all positive associations with the birth and formative years of India as a modern nation state. And the troika of Sonia, Rahul and Priyanka enjoy all these positive brand associations by virtue of their familial connection. Sonia wins points for first being written off as an Italian Roman-Catholic, unfit to lead a Hindu-nation, and then praised for resurrecting the Congress. Rahul Gandhi, with his brand of youthful politics has more recently brought in the relevant youth connect to Congress’ traditional ardour. And Priyanka Vadra is reputed to be the silent force behind the popularity of her mother and brother (she was Sonia’s campaign manager in the 2004 General Elections, and also supervised Rahul’s campaign). Sonia, Rahul & Priyanka – India’s first family is what we call them; brand Gandhi is how we buy their political commodity!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

A Hong Kong holiday...

IIPM: An intriguing story of growth and envy

Hong Kong’s making some extra efforts to boost its tourist inflows. The country’s Tourism Board (HKTB) hosted a ‘Discwover Hong Kong fair’ in Delhi to create the additional buzz about its key tourist attractions. Hong Kong Disneyland Resort, Ocean Park Hong Kong, Madame Tussauds Hong Kong and Ngong Ping 360 were a key part of this mega marketing event.

Pallavi Srivastava

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

TATA NANO - AGENCY: LODESTAR

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

CHALLENGE: Announced in 2004, launched in 2008 – in the meantime, the Nano buzz had waned. The challenge was to recreate the excitement around brand Tata Nano. Moreover, time on hand was a constraint. Due to the hush hush around the car before the launch, the agency was made aware of the launch just 3 weeks before D-Day...

SOLUTION: They decided to use conventional media in an unconventional way to create buzz. The agency turned the traditional lifestyle auto advertising concept on its head.

PRINT: The news-in-brief columns were renamed as Nano-News columns, while trivia sections were re-branded as Nano Corners. On the day of the launch of the car, a Nano cartoon appeared in R.K.Laxman’s popular cartoon section in The Times of India.

TELEVISION AND RADIO: Pop up ads of the Nano were used during popular sitcoms to catch the attention of the consumers. But the most interesting TV innovation came in the form of “Nano Breaks” in between popular shows. On radio too, Nano Breaks, Nano Destinations (weekend getaways) and Nano Smart Routes (to avoid traffic) were made popular by leading RJs.

AMUL BUTTER: More than 30 million 100 gm Amul butter packs were renamed and sold as Nano butter packs.

MEDIA STRATEGY: The only thing about this campaign that was not ‘nano’ was the use of various media. 35 publication with 380 editions, 80 television channels, 41 radio stations and top ten internet sites were used to create the big buzz for the small Nano.

RESULT: The innovative strategy paid off well. Within two weeks of the launch, the car got 5,00,000 bookings. The car website was flooded with 5.4 million visitors in 24 hours of its launch.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
B-schools expect higher rate of campus placements this year

...And AMCs need to rethink their push & pull strategies, says Deepak Ranjan Patra

IIPM 3-year full-time Integrated (MBA BBA) Programme

Without an established distribution network in place, most of the AMCs at present are dependent on distributors, agents who sell funds for a fee. However, the recent regulatory change, which banned the entry load levied by mutual funds on investors, has created a hurdle for the AMCs, particularly small and new, in becoming aggressive in the retail segment.

Meanwhile, as research reports suggest, the retail segment is expected to be the largest contributor to the growth of the asset management industry in India and is expected to grow at a CAGR of 35%-42% in the next five years. Moreover, during this period the mutual fund industry could see an addition of nearly nine million first time retail customers. If this is considered as a target that the industry is gearing up to meet, then very soon investors will see AMCs bombarding the market with new and innovative marketing initiatives, brushing aside their pre-historic strategy of depending on agents for sale. It will also highlight how different their product is and how it has delivered good returns in their advertisements. So, where will the AMCs be focused now?

Well, as per global consulting firm McKinsey, it’s branding. “Fund performance is necessary but not sufficient for driving the AUM growth. However, a positive perception of the brand induces a positive view of performance, even if the figures don’t bear this out. Strong brands influence perception of fund performance and hence spur growth,” suggests a McKinsey report (Indian Asset Management: Achieving broad-based growth). Agrees Waqar Naqvi, CEO, Taurus Mutual Fund. “Brand always has been a key aspect for the AMCs. But yes, earlier it used to get a little diluted because of the role of agents. But if the thrust shifts away from the old model of generating business, then brand will certainly take a front seat.”

However, distribution will continue to hold a lot of value for the AMCs. Most importantly, with banks, independent financial advisors and national distributors, all playing their roles, the AMCs have to be very careful in choosing their distribution partners. Because those partners will actually be the vehicles riding whom the AMCs can penetrate deep into the retail segment. As per Naqvi, “Owing to the change in regulations, we may soon see slight changes in the way the business happens today.” That certainly confirms the fact that the AMCs market itself will also see good amount of changes. So, don’t be amused if you get to see Shahrukh Khan selling XYZ fund on the idiot box.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”

IIPM - Admission Procedure
IIPM, GURGAON
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

It’s time to spice it up!

IIPM 3-year full-time Integrated (MBA BBA) Programme

Once the target audience is chosen, then comes the next ‘P’ – Product and in service industry like restaurant the product comprises both food and ambience, which again has to be chosen as per the target audience needs. But be very sure to be unique in your product offerings. And if you can’t find such USP, in that case give service a personal touch, as much as it’s possible like remembering the guest name, his preferences, et al. To give personal touch, start highlighting your key chefs, who can personally mingle with the guest. But then, remember whatever USP you create, it can be easily copied by others. So constantly nurture it. For instance, organise food festivals. In fact, in The Oberoi School I train people specifically on how to organise food festivals cashing in on festivals like Diwali, Ganesh Chaturthi, et al.

But that’s not the only two crucial imperatives to create a successful restaurant brand. In fact, if that was the case then many entrepreneurs who had other ventures too would have been successful here as being expert in other business they would certainly know the art of creating USP with the right target audience. So, the next biggest challenge is to find a good location for your restaurant. In fact, 50% of Indian restaurants shut down because of the location problem as unlike other businesses here you can’t sell your product through other retail stores. All the five star hotels are very fussy in choosing their locations, but at the same time a five star hotel chain (like ITC) with two hotels at different locations in the same city, might end up having huge difference in revenues from both the hotels and all because of their locations. So choose your location carefully. Agreed that often cost of prime location is too high, in that case concentrate only on one restaurant and don’t think of expansion in the initial phase. Because remember, we are talking about a standalone restaurant concept and why shall people come to you if the location is not comfortable or is unattractive.

Locations, USP, target audience are something which Asian nations like Singapore have been stressing on and when I was working on creating restaurants like Kinara and Hazara, in this country I noticed that by banking on all these three attributes we were able to attract huge tourist from the very beginning. Also when it comes to India remember there’s another value addition that we can do to create a brand and that lies in another ‘P’ – People. Pay your employees more than the market rate and acknowledge their work so that they can feel for the brand. In service industry it’s very necessary that you sustain and nurture talent and see the wonders they do for the brand.

But once the brand is created the next challenge is to sustain its consistency and change menu to be competitive. This is where your people could be helpful, listen to them. Priya Paul is always open to suggestions and that’s the reason The Park restaurants in Kolkata are always full of people. So like any venture, creating a restaurant brand also depends on Ps like – Product (and its USP), Place (location), People (your team) and of course, the target audience.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you