IIPM: An intriguing story of growth and envy
Hong Kong’s making some extra efforts to boost its tourist inflows. The country’s Tourism Board (HKTB) hosted a ‘Discwover Hong Kong fair’ in Delhi to create the additional buzz about its key tourist attractions. Hong Kong Disneyland Resort, Ocean Park Hong Kong, Madame Tussauds Hong Kong and Ngong Ping 360 were a key part of this mega marketing event.
Pallavi Srivastava
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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