Power of images

IIPM MANAGEMENT INSTITUTE
Advertisers today don’t sell products. They sell a life style, an image. The images of women being portrayed in advertisements is scary. It’s sending all the wrong signals – especially to teenagers and young girls, who try to copy the images doled out in generous quantities by advertisers. But the ridicule doesn’t stop ‘fairly’. On another front, all ads showing women put a premium on ‘slimness’. As early as the 1920s, some ads for a cigarette brand ‘Lucky Strike’ ran a punch line, which read – “Reach for a Lucky instead of a sweet.” It tried to associate ‘smoking’ with ‘slim’. That was the start!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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