A Major Problem For Nokia Later

IIPM MANAGEMENT INSTITUTE

Kochar adds, “The younger generation is not finding Nokia that attractive because they now have a choice and can select a phone that matches their personality. This segment would become a big market in the future and losing out on it now, would become a major problem for Nokia later.” For this segment, growing disposable incomes and aspirations are fuelling purchase decisions. Phones are becoming more about a personal style-statement, which sadly for Nokia is fast becoming the USP of its rivals! And understandably so! The younger generation is finding the clamshell, sleek and stylish mobile handsets of Sony Ericsson, Motorola, Samsung and LG much more attractive than the candy bar phones of Nokia, which are now considered bromidic & outdone. In as much, these rivals have managed to delight the Indian consumer and made him feel like a king, while Nokia seems to have totally failed on all such counts. Of course globally, the Finnish giant rules the roost. The third quarter results released by Gartner claim that Nokia has upped its global market share to 35.1%. Yet, in the North American market, Nokia’s fortunes have slipped.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM Students Life > Campus Placement
IIPM Academics > Faculty
ABOUT IIPM
IIPM Academics : Curriculum
...AND AN ODE TO INNOVATION...
IIPM :- A CHARGING HERD OF ELEPHANTS LEAVES NONE IN ITS WAKE...
Yeah! Smoke ‘em out George!
IIPM Publication :- Jet Airways to flythe American way...
IIPM Publication :- 'Sidhuism' must prevail !
“Our company’s philosophy is partnership, innovation, and ...
IIPM Publication :- Electronically Yours
IIPM RANKED AHEAD OF FIVE OF THE IIMS RATED AS ONE OF THE FASTEST ...
IIPM Alliances