Showing posts with label ITES PLANMAN. Show all posts
Showing posts with label ITES PLANMAN. Show all posts

Thursday, June 21, 2007

Time for some fun & style


IIPM MANAGEMENT INSTITUTE

Here are the top 5 Best-dressed Women in Bollywood, according to rediff.com. So, who do you think is the best dressed babe? No surprises here: It’s the queen of hearts, Rani Mukerji. The website says: “Whether she is sporting Haryanvicut short kurtis in Bunty Aur Babli or short skirts in Ta Ra Rum Pum, this Rani rules.” Next up is Aishwarya Rai, now the Bachchan khandaan’s bahu. “Be it a mini in Dhoom 2 or a lehenga in Guru, her classy demeanour ensures smashing results for both,” says the portal. Best-dressed leading lady number three is Kareena Kapoor, “In a career spanning seven years, this Kapoor scion has shown her versatility as an actress while, at the same time, setting a fashion trend. They say that this is what makes this lass’s style statement so consistently ‘rocking’. Then comes the bubbly Preity Zinta, about who it’s said that from a “plain white shirt teamed with blue jeans to tube tops with multi-pocket capris, she makes every outfit her own.” And at number five is Kajol: “Already a terrific actress and a stunner, Kajol looks doubly wow, thanks to that ‘extra something’ from her dress designers.” Quite a toast to our lovely ladies, what say?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, June 11, 2007

Boom In Corporate Real Estate in India


Renowned Management Guru

Swift growth and strong demand, backed by a strong economy, is fuelling the boom in corporate real estate in India today. However, along with the euphoria, several bold moves are required to take the industry to greater heights – according to Mr. Dayananda Reddy, Chairman of Bharath Infraa Tech Pvt. Ltd. and the President of Karnataka Land and Developers Association. He said that Bangalore is the best bet for the development since the city is now an IT and BPO hub.

In a recent survey, it has been revealed that the best bet for a city that ranks fairly well on all three counts – living, working investing – is Bangalore. It ranks amongst the top cities to reside in and the second best to earn. The leading IT industries and blue-chip companies are gearing up to make Bangalore their base. In fact, Congress President, Mrs. Sonia Gandhi, in her recent visit, expressed that Bangalore’s progress is on top of her agenda. Mr. Dayananda Reddy expressed his solidarity for the development in the state of Karnataka, which was considered a positive step towards the development of the Karnataka state.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri Initiative

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Tuesday, June 05, 2007

Crux Of The Matter


IIPM PUBLICATION

Adrian Westwood, Environment Agency UK, tells B&E “Energy should not be dependent on a single source; we should widely mix our energy sources.” Presently, the world is overwhelmingly dependent on the Middle East’s ancestral resources and this status quo is hard to change. The developed world now has the means (though very expensive) to move to fresher energy domains. But for developing countries like India, deviation options aren’t so easy. Srinivas Krishnan, Team Leader, Climate & Energy campaign, Greenpeace (India office) exclusively reveals to B&E, “We have developed a blueprint to reduce carbon emissions by 4% (currently at 1000 million tonnes). We want to retain the emissions to 1100 million tonnes by the year 2030. At 8-9% economic growth, we estimated that India will require 900 GW of energy. Currently, coal forms 67% of our energy needs; this should be reduced to 10% and should be replaced by renewable fuels... 50% of total energy requirements should be from renewable sources...”

Eventually though, the onus is also on mankind to be more conservative with respect to energy usage. While the governments of the world do their bit, with brute force or symbiotic partnerships, this entire exercise would come to naught if the end-users fail to understand the value of energy resources. And the outcome won’t be pleasant at all.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, May 31, 2007

Begin marketing the drug


IIPM MANAGEMENT INSTITUTE

Today, the company has 250 employees working on all aspects of drug discovery, identification, synthesis, and testing. One compound, Yondelis, which is derived from a tunicate named Ecteinascidia turbinata, is close to receiving approval for treatment of soft-tissue sarcomas. Yondelis is also being studied for the treatment of ovarian, breast, and prostate cancer. Four other compounds are in earlier testing phases. And according to Cuevas, a handful more a re promising, though she says it’s too early to be specific.

“If we pass the European authorities and begin marketing the drug, this will be an important moment,” says Cuevas. “It’s important for the company, because it will be the first pharmacological drug that PharmaMar puts out on the market. It’s important for the marine-science community, because it will be the first marine cancer drug on the market. And in general, it will show that this isn’t a crazy idea, as people thought when Dr. Fernández-Sousa started. It will demonstrate that the sea can be an important source for new drugs.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, May 28, 2007

Goldman strikes gold at casinos!!!


IIPM PUBLICATION

Billionaire financer Carl Icahn has agreed to sell his four Nevada casinos – including Stratosphere – to Goldman Sachs Real Estate fund for $1.3 billion. The deal also includes 17 acres stretch on the Las Vegas strip. Surprising is the fact that Icahn has decided to sell-off the strip an year after it fetched a record revenue of $6.69 billion, which is an 11% increase on the revenues clocked in 2005. However, the final nod for the deal might come in another eight months as it still needs to be approved by the Nevada Gaming Commission and the Nevada State Gaming Control Board.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, May 21, 2007

Soft drinks are hitting hard this summer...


IIPM MANAGEMENT INSTITUTE

It’s that time of the year when even the health freaks can’t resist a sip of the cola. Precisely the reason why it marks the beginning of the cola wars year after year. With last year’s pesticide controversy behind them, the cola giants are at it once again and this time the action is at full blast! Here’s a sneak peek into all the fizz that’s been unleashed.

Despite being badly bruised after the World cup debacle (the most expensive Blue Billion campaign had to be pulled out), Pepsi has not completely given up on the game. Its latest Pepsi Gold ad has a bunch of kids promising to get the World Cup next time. “Pepsi is committed to the game of cricket, regardless of winning or losing,” says Rohit Ohri, MD, JWT. On the other hand, Coca-Cola has been maintaining a safe distance from cricket and is loyal to its ambassador. The giant has a new tagline – ‘Sabka Thanda Ek’ – which is everything but a ‘burp’ and miss! “The new campaign strengthens the universal appeal of the brand among consumers,” says Venkatesh Kini, VP-Marketing, Coca-Cola India.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, May 16, 2007

The famed rivalry between the Ambanis and the Ruias


IIPM PUBLICATION

It didn’t help that (true or false), the famed rivalry between the Ambanis and the Ruias prompted many analysts to suggest that the ‘upstart’ Ruias had bitten off more than they could chew by taking on the formidable Ambanis. The Reliance patriarch Dhirubhai Ambani had for long nursed a vision about his Group straddling India’s infrastructure sectors like a colossus. In the mid 1990s, the Ruias boldly (and brashly?) announced that even they would hop in a straddle infrastructure; and that even they would be no less as a colossus. More specifically, Ambani had already started building one of the most integrated petroleum and petrochemical operations in the world. The Essars announced their grand intentions of barging into petroleum refining as well as oil and gas exploration.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, May 11, 2007

Baking The Base


IIPM MANAGEMENT INSTITUTE

Elaborates Manveer Choudhary, President, FHRAI, “Expansion requires massive penetration, but what is more important is to have a strong base in QSR business, which lies in having suppliers on a fixed term basis.” A classic case is that of McDonald’s. The company has developed a strong supply chain in just six years, which has been one of the cornerstones of its success. Vikram Bakshi, MD, Mc- Donald’s reveals, “These suppliers are today an integral part of the cold chain... we source almost 90% of our products from within India.” The chain has not just roped in the best Indian suppliers, it has also introduced them to its global buyers. This has enabled McDonald’s to buy products from it’s suppliers at comparatively lower prices.

Fixed Indian suppliers also ensure that the QSR is able to maintain quality parameters at a lower cost. The $1.44 billion pizza major Domino’s Pizza, with 60 Indian suppliers, has been able to cut production costs significantly. “Having a strong Indian supply chain does help a lot in cutting down costs and at the same time, what becomes important is to have strong logistics,” divulges Ajay Kaul, CEO – Indian subcontinent, Domino’s Pizza. Well, a strong delivery model has helped pizza players like Domino’s & Pizza Hut steal the show with a steady growth rate of 50%, but Big Mac missed out big time on this model.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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IIPM Programs
IIPM Alliances
Teleshopping cuts a sorry ‘figure’!
“If you want it, measure it. If you can’t measure it, forget it”
Adding content to connectivity!
Dreams passed over
To the Highlands of Heaven!
IIPM : EDITORIAL & RESEARCH
IIPM going global
On "IIPM - Arindam Chaudhuri - Planman"

Monday, May 07, 2007

Privacy’s passé!


IIPM PUBLICATION

Blackstone CEO, Stephen Schwarzman, calls disclosures as a “tyranny of quarterly earnings”! But of late, PE firms seem to have decided to go public. Blackstone itself will offload a minority stake to the public in the near future, becoming the first PE company to do so. Josh Lerner, Professor, Investment Banking, Harvard Business School, states, “There are inherent problems with PE firms listed at exchanges... income of PE firms are realised at irregular intervals (only when the asset is sold).” This is perhaps one reason why KKR Private Equity Investor LP – a unit of KKR & Apollo’s AP Alternative Assets LP – is still trading below its debut price.

Well, it’s a case of ‘damned if you do, damned if you don’t’. Issues abound for PE firms as they go public, but at the same time, the opportunity to improve valuations is compelling. Besides, this would also help tackle transparency concerns better, even if that means confronting some ‘tyrannical’ disclosures!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, May 01, 2007

Sikhism is nothing but spiritualism


IIPM MANAGEMENT INSTITUTE

Those who have tasted the kara parshad know what I mean. In fact, I would stand in the line twice over to get a double helping! Sikhism does not state “My God is the only God”, but that all Gods are the same higher being, known by different names. In fact, the Guru Granth Sahib reinforces that all humans are equal and that all religions preach simply a way of life that leads to Him. It even has many quotations from other scriptures like the Quran and the Bible. I think that Sikhism is nothing but spiritualism. I hope Sikhism remains free from the clutches of undamentalists (who exist in every religion), who misinterpret the scriptures and try and dictate to others how a religion should be followed and in the process lose its very essence.

I am very fortunate to be born into a Sikh family that has taught me that the most important religion in the world is Humanitarianism. Wishing you all a Happy Baisakhi.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, April 25, 2007

Real Estate Tycoons In India


IIPM PUBLICATION

K. P. Singh :- Chairperson, DLF Universal Ltd.
Former army officer, built one of the India’s finest cities, DLF city in Gurgaon by acquiring land from farmers at relatively cheap prices and later striking gold. Plans to do a colossal listing of flagship company, DLF Universal, right now undergoing various crises.

Ramesh Chandra :- Chairman, Unitech Ltd.
Started a consulting firm in India after doing structural engineering from U.K. Later on, he diversified into residential real estate projects in Gurgaon and then into southern & eastern India.

Pradeep Jain :- Chairman, Parsvnath Developers
Started as a real estate broker and then finally moving into land development in 1990 after leaving the family business. Flagged of his property odyssey from small towns in North India and then capitalised on capital New Delhi.

Vikas Oberoi :- MD, Oberoi Constructions
Mumbai based real estate firm was carved out of profits from saffron business by Vikas Oberoi’s (who took charge in 1997) father in 1985. Morgan Stanley’s real estate arm has only recently invested $152 million.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, April 19, 2007

Here's one to solve some environ'mental' issue!


MANAGEMENT GURU

GM hopes to begin selling the first car, a plug-in hybrid version of the Saturn Vue sport utility, as soon as 2009. The second, the Chevrolet Volt, which exists only as a concept-model prototype, is a startling departure from traditional automotive design. The Volt's internal combustion engine is not attached to the drive train as current hybrids are. In case of the Volt, it is used only to recharge the vehicle's batteries. In short, the Volt would function as a true electric car, with the insurance of an internal combustion engine, for five, and a drive over hundreds of kilometers.

"The real breakthrough is with the new batteries, which offered us energy density – which in turn provided us with a reliable, high-powered package in a relatively small space," Zelenski said.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
Management Guru 's Speak on IIPM
IIPM going global
IIPM Management Guru India, Planman Consulting India
Management Guru 's Message
IIPM : EDITORIAL & RESEARCH
The maverick management guru
IIPM Alliances
IIPM Academics : Curriculum
On "IIPM - Arindam Chaudhuri - Planman"

Friday, April 13, 2007

The Daily Mail chugs into India, Today


MANAGEMENT GURU

The India Today group has forged a deal with British media group Daily Mail & General Trust (DMGT), the publisher of The Daily Mail. Though the details are yet to come, it is expected that the Joint Venture (JV) will look at the morning tabloid space and India Today's existing afternoon tabloid Today might get an overhaul. The British group will have a 26% stake in the JV. Also in the media sector, FUSE+Media, part of international venture fund ComVentures has bought a 19.17% stake in Rajat Sharma promoted India TV for a cool $11.5 million.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
Management Guru 's Speak on IIPM
IIPM going global
IIPM Management Guru India, Planman Consulting India
Management Guru 's Message
IIPM : EDITORIAL & RESEARCH
The maverick management guru
IIPM Alliances
IIPM Academics : Curriculum
On "IIPM - Arindam Chaudhuri - Planman"

Wednesday, April 04, 2007

Oscar Dreams In Tricolor


MANAGEMENT GURU

This year’s official entry from India, Rang De Basanti (or Paint it Yellow/Saffron, as it was translated for the phoren populace), didn’t go well with the Academy’s jury members and was out of the race even before it could start. Shocking? Not really, after all where in the world would you not find angry, anarchic, confused youth?! If Oscar’s foreign film award winners of bygone times were listed, the psyche of the Academy’s committee can be considerably demystified – the movies that are truly and typically representative of the country and that cannot be relocated in any other part of the globe, generally go well with the Oscar gatekeepers. There’s Deepa Mehta’s oh-so-Indian movie, Water, with typical Indian settings – an ashram swarming with young widows with shaven heads, portraits of sati, child marriage and tales of tyranny – together showcasing a living, breathing sample of the nation. And while the film may have the necessary elements needed to claim ownership of the golden statuette, it has gone in as a Canadian entry, thanks to some of our own fundamentalist countrymen who could not tolerate a consequential work of creativity. Again, Mira Nair’s Salaam Bombay, a triumphant tale of existence for destiny’s (street) children like Krishna and Chaipau, shot on location, was uniquely Indian – so was the treatment of Mehboob’s Mother India and Ashutosh Gowarikar’s Lagaan.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
Management Guru 's Speak on IIPM
IIPM going global
IIPM Management Guru India, Planman Consulting India
Management Guru 's Message
IIPM : EDITORIAL & RESEARCH
The maverick management guru
IIPM Alliances
IIPM Academics : Curriculum

Wednesday, March 28, 2007

So what's there to actually rejoice over in an iPhone?


MANAGEMENT GURU

The teenager consumer world will probably jump on it. It’s cool and does a bunch of cool things. But the attention span of this market is calculated in months and not years. In a broader and sustainable market, people will probably weigh the practicality of the product against only its snob appeal, and will certainly quickly understand its limitations: It’s a telephone from Apple so it has a nice user interface, but it’s an expensive telephone that you can get only from Cingular; it’s an iPod, but it has memory limitations that will not appeal to the current video iPod owners; it does offer internet access, but through Apple’s control and through an EDGE cellular connection, the rich pages would take a long time to load and if you want to use the Wi-Fi capability, you will be no better off in terms of accessibility than the next hot-spot.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
IIPM Alliances
IIPM :- Opportunities for those who aim higher
This brings us to the second part of this future evolution
Is Communist leader calling Jyoti Basu the God, beginning of a trend?
Why IIPM’s Course is superior to other MBA/BBA Programme
IIPM Best B-School of India
IIPM’s Post Graduate programme
IIPM Organises “CICERO’S CHALLENGE 2006”
IIPM : Campus Placements
Haiti is in France!
Management Guru 's Speak on IIPM

Thursday, March 22, 2007

Even in brave new economy, there is still ‘case’ to be made for working at a company...


IIPM MANAGEMENT INSTITUTE

They can maximize their earning power by working for several companies at once, working overtime or working just as much as their needs be, all while enjoying their own boss-hood. Who needs snarky office politics, proscribed vacation time and tedious annual 360-degree feedback evaluations when you can own your own life?

But hold on. Even in brave new economy, there is still ‘case’ to be made for working at a company. In fact, you allude to it in your own question. It is the excitement of being part of something bigger than yourself & the thrill of building something – a product, a service or a team. It is the fun of laughing, debating, sweating it out with fellow-travelers – friends and allies in the never-ending competition for customers and profits. Say all you want about the joys of independence, but you can’t claim that you and your Blackberry on a plane can give you the same high as being in a room full of co-workers when word comes in that you’ve won a hard-fought contract.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
Estate’ing the obvious...
IIPM Alliances
IIPM :- Opportunities for those who aim higher
This brings us to the second part of this future evolution
Is Communist leader calling Jyoti Basu the God, beginning of a trend?
Why IIPM’s Course is superior to other MBA/BBA Programme
IIPM Best B-School of India
IIPM’s Post Graduate programme
IIPM Organises “CICERO’S CHALLENGE 2006”
IIPM : Campus Placements

Thursday, March 15, 2007

Talking numbers?


IIPM PUBLICATION

“HR tries to make things sexy around... But it’s about cold, hard facts and numbers,” opines Sanjay Muthal, VP (HR) of Nicolas Piramal. So, as the pressure to talk numbers and justify HR costs has been increasing, HRIS has come as a saviour to aid the HR executive and create more visibility towards the HR function.

And today, thankfully, there’s a sea change in the attitude of the non-HR executives as organisations are realizing the value of human capital and the role of employee development processes within the organisation. Chief executives are more than willing to invest in their people, but then, he also wants to have a detailed account of how the investment is being spent, and interested in knowing, how it’ll return him profits. Therefore, in presenting to the CEO and the directors of a company, the benefits of various expenditures made by HR function, an HRIS is only helpful in displaying a clear inkage between the organizational and HR objectives.

There’s more to it, though! Narendra Puppala, VP-HR, Biralsoft points out “The implementation of an HRMS frees up ample amount of time for the HR executives from routine work, which can be ultilised effectively on other important activities so that the function can be more strategic in approach and proactive.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Monday, March 12, 2007

Estate’ing the obvious...


IIPM MANAGEMENT INSTITUTE

Omaxe Ltd, though having its genesis before the year 2000 (in 1989, to be precise), is the only company which made its way into the 4Ps ICMR ranking on the back of the fact that its real estate division, which was set up in 2001, has transmogrified the Indian real estatelandscape exigently.

Omaxe was instituted as a civil construction and contracting organization in 1989. In order to diversify and tap the prodigious opportunities offered by the dynamic real estate sector, the company entered the real estate development business in 2001. Thereon, there has been no looking back. Till date, on the back of some of the most aggressive advertising campaigns ever seen in the Indian real estate space, Omaxe has successfully completed 8 residential and 2 commercial projects. In addition, Omaxe has more than 40 projects lined up currently, ranging from integrated townships to shopping malls to commercial complexes to much more. Praiseworthy is the company’s intellectual tactical orientation, towards tier-II cities of India like Agra, Jaipur, Sonepat, Indore and Raipur amongst many others. Though surprisingly late on the IPO front, Omaxe is finally going to raise around Rs.15 billion from the public, having already filed its draft prospectus with regulatory authorities. With the real estate prices going beyond control, and money supply shrinking, growth in the future might not be as gargantuan as in the past. But whichever way the building crumbles, Omaxe’s made our list!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Wednesday, March 07, 2007

Smart. Sleek. Small. Stylish


IIPM PUBLICATION

Brand : Blackberry Pearl
Agency : Redifussion DY&R
Baseline : Smart. Sleek. Small. Stylish.

Description: The ad rolls out various features of the Blackberry Pearl; then it talks about the ‘Pearl tag’: over the years, pearls were worn by kings, loved by divas and flaunted by the movers and the shakers. From there, the ad shows is the functional features – the 1.3 mega pixel camera, Internet access (you can even open attachments!), the MP3 Jukebox to get you into the groove et al. And it ends with the announcement that Airtel has brought the Blackberry Pearl to India.

4ps Take: What a way of introducing Blackberry Pearl by Airtel! An innovative concept that is sure to leave you awestruck, not only with its visual but its communication too. The single-minded focus is to promote the newly launched product from the stable of Blackberry in India by luring the high-end target audience and the young professionals who can’t do without this gadget in their hand when they move out of the workplace, and also weaves in the aspirational factor.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Monday, February 26, 2007

Nokia’s brand value in 2003


IIPM MANAGEMENT INSTITUTE
And if you ever believed in the truth of brand loyalty, wait till you hear this. Nokia’s brand value in 2003 (for the year 2002) was valued at a whopping $30 billion by Interbrand – the sixth largest among all. The very same year, the Finnish giant committed a small folly – it did away with clamp-shell models. And the result – the company’s sales plummeted and its shareholders lost a spine-chilling $6 billion when the annual results were announced. Then there is also the wonderfully cited example of Coca-Cola–world’s most valuable brand according to usinessWeek and Interbrand (valued at a whopping $67 billion!). Several years ago, the company decided to remove its longstanding formula and introduced some change in the name of innovation in taste a s New Coke.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2007

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative