MANAGEMENT GURU
The teenager consumer world will probably jump on it. It’s cool and does a bunch of cool things. But the attention span of this market is calculated in months and not years. In a broader and sustainable market, people will probably weigh the practicality of the product against only its snob appeal, and will certainly quickly understand its limitations: It’s a telephone from Apple so it has a nice user interface, but it’s an expensive telephone that you can get only from Cingular; it’s an iPod, but it has memory limitations that will not appeal to the current video iPod owners; it does offer internet access, but through Apple’s control and through an EDGE cellular connection, the rich pages would take a long time to load and if you want to use the Wi-Fi capability, you will be no better off in terms of accessibility than the next hot-spot.
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Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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