Smart. Sleek. Small. Stylish

IIPM PUBLICATION

Brand : Blackberry Pearl
Agency : Redifussion DY&R
Baseline : Smart. Sleek. Small. Stylish.

Description: The ad rolls out various features of the Blackberry Pearl; then it talks about the ‘Pearl tag’: over the years, pearls were worn by kings, loved by divas and flaunted by the movers and the shakers. From there, the ad shows is the functional features – the 1.3 mega pixel camera, Internet access (you can even open attachments!), the MP3 Jukebox to get you into the groove et al. And it ends with the announcement that Airtel has brought the Blackberry Pearl to India.

4ps Take: What a way of introducing Blackberry Pearl by Airtel! An innovative concept that is sure to leave you awestruck, not only with its visual but its communication too. The single-minded focus is to promote the newly launched product from the stable of Blackberry in India by luring the high-end target audience and the young professionals who can’t do without this gadget in their hand when they move out of the workplace, and also weaves in the aspirational factor.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative