K. V. Sridhar, National Creative Director, Leo Burnett

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

K. V. Sridhar, National Creative Director, Leo Burnett: Mithun enjoys understanding what the real problem with the client is and what needs to be done with the brand. So that kind of intuitive understanding and taking joy out of solving a problem, is what really makes a creative leader. For him, it is just not about writing the script, what is the insight, what is the brief from the client. It is very rare for a copywriter to observe what the competition is doing, what the category is doing and stuff like that. That mega view of business and the ability to understand problems and come up with solutions is what makes him a creative leader. The Cehat Campaign for a NGO that works for female foeticide is what I feel is his best work till date. He has also done a lot of good works for McDonald’s and UTI Mutual Fund.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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