IIPM Ranked No. 1 B-School In Global Exposre - Zee...
IBM has been talking highly of its virtualisation efforts off late. However, it’s only now that the concept is set to revolutionise the whole communication process
The signs are out there, as they say. And if IBM is to be believed, then we will soon witness substantial changes in the way people communicate in the business world. Mike Rhodin, GM, IBM Lotus Software observed in a recent keynote address, “The Virtual Workplace will become the norm.” Social networking and high end virtual world environments would fast replace the need for physical proximity in most cases. According to IDC estimates, unified communications will be a $17 billion market globally in 2011, accounting for a growth of 38% compounded annually from 2007 onwards.
However, the enthusiasm that IBM has expressed needs to be taken with a pinch of salt. Says Gautam Ghosh, renowned Management and HR consultant at Tvarita, “At one level, virtual communications are a cost saving option for companies. However, it comes with its set of challenges. One of the pressing concerns is management in a virtual environment. It is also a huge psychological shift that we are talking about. And we can not deny that co-location definitely brings about engagement.”
The related developments would be the substitution of email by instant messenger (IM). As Gen Next gets onto work, there is a feeling that companies will go beyond the existing capabilities of IM and make it feature rich, through services like click to call and online presence. IM, due to its increasing popularity and usage with the young workforce is likely to be integrated with line of business applications and becoming an extension for multi-modal communications.
Justin Rabindra, VP - Training and Knowledge Management, Ogilvy One Worldwide says, “Virtual workplace is already happening in networked offices. But I don’t think IMs can replace emails as the latter captures a detailed conversation. The other issue is competition from other IM providers.” Ghosh expresses a similar concern, “The IM change has already happened. But IMs do bring about a break in concentration.”
Corporates across the spectrum are deploying unique solutions of unified communications to increase employee productivity and enhance business growth. Companies like IDEA Cellular and Cisco are working with IBM towards developing suites of unified communications which will enrich the experiences and functionality of users’ virtual world experiences.
The projects are based on a market understanding which aims to tap the rich potential offered by changes in the concept of corporate “meetings”. 3D virtual technologies will transform meetings into instantaneous experiences and make geographical locations almost redundant. They will benefit from a comprehensive and integrated online approach like calendared conference calls and hang up routines.
Communications will move towards a more interoperable and unified communication regime. Hopefully, then the existing communication inefficiencies will be taken care of by a richer and more integrated virtual environment. And undoubtedly, the concept of unified communication will definitely be at the forefront of this revolution.
Preeti Chaturvedi
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
For More IIPM Info, Visit below mentioned IIPM articles.
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
No comments:
Post a Comment