Tuesday, August 22, 2006

In comparison to CDN, P2P networks offer relatively free services. However, P2P relies heavily on advertising

IIPM PUBLICATION
On the social front, P2P is an integral element of “social computing”. The key aspect is to enable individuals to communicate directly, and it covers a broad range of interactions. eBay, for example, can be seen as one of the foremost exam ples of social computing, by combining the ability to put buyer and sellers of any type of item together and giving them the ability to actually conduct private financial transactions. The next round of P2P activity covers another aspect of social life: Blogs and wickis, all have the potential to reshape the way we are cooperating and exchanging thoughts by expanding our horizon, and eventually, change our social life. Today, the social concept of putting individuals in contact to conduct private transactions has expanded through sites like Prosper in the US and Zopa in the UK. Both have started networks to put lenders and borrowers in contact. People looking for a small, unsecured loan can be put in touch with people willing to lend money at a lower rate than the typical bank. Of course, the model will need refining and may have some ups and downs as some loans go unpaid. The danger is that, if it succeeds, we may well see financial institutions looking into it as a new channel through which to push their products.

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Source : IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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