The soft drink giants used Bollywood celebrities

IIPM MANAGEMENT INSTITUTE
Of course, Narain recalls how the soft drink giants used Bollywood celebrities like Aamir Khan to reassure Indian consumers that their products were indeed safe. But much to the chagrin of companies like Coke and Pepsi, the JPC found that virtually all allegations made by the CSE report were correct and that Coke and Pepsi were indeed selling products laced with unacceptable levels of pesticides. The JPC strongly recommended that a law be enacted to set clear norms for health and safety of Indian consumers. Three years down the road, the proposed law is yet to be enacted, notified and enforced. (Do remember it took our Parliamentarians just one day to unanimously pass a law enabling criminals to contest elections!). And now, three years after the original report, another CSE investigation – this time even more widespread & scientifically rigorous – reveals shocking details:

· The average pesticide residues in all brands of PepsiCo were 25 times the norms set by the Bureau of Indian Standards (BIS).
· The average pesticide in all brands of Coca Cola India was 22 times the norms set by BIS.
· The concentration of Lindane, a confirmed cancer-causing chemical, was 54 times the standards set by BIS.

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Source : IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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