Thursday, August 31, 2006

Ms. DLF Damsel

IIPM PUBLICATION
She could have easily made her mark as a Page 3 celebrity, but she had different plans. Daughter of KP Singh, who sits atop the DLF throne, Pia Singh is a low-profile, but astute businesswoman. While her father had the business acumen to foresee a revolution in real estate way before his competitors did, Pia, instead, anticipated a business opportunity within her father’s dreams. She decided to foray into entertainment and retail, the two segments that gelled seamlessly with DLF’s core business. DLF was one of the first companies to enter into the retail sector and can be credited for sparking the much talked about retail revolution. Today, Pia is the Managing Director of DT Cinemas and DLF’s retail business, charting higher growth territories for herself. For now, her strategy is focused on emerging as a national player in the sector and she has already initiated 25 separate projects across the country to fulfil her dream. “DLF retail is well poised to capitalise on its strengths as a comprehensive solution provider in the entertainment and leisure segment by bringing best of quality, service, design and mall management skills into its retail operations,” explains the pretty Wharton School grad, who has also done a film-making course from the New York University. She’s one daughter making her Dad proud!

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Source :
IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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