Nokia’s brand value in 2003

IIPM MANAGEMENT INSTITUTE
And if you ever believed in the truth of brand loyalty, wait till you hear this. Nokia’s brand value in 2003 (for the year 2002) was valued at a whopping $30 billion by Interbrand – the sixth largest among all. The very same year, the Finnish giant committed a small folly – it did away with clamp-shell models. And the result – the company’s sales plummeted and its shareholders lost a spine-chilling $6 billion when the annual results were announced. Then there is also the wonderfully cited example of Coca-Cola–world’s most valuable brand according to usinessWeek and Interbrand (valued at a whopping $67 billion!). Several years ago, the company decided to remove its longstanding formula and introduced some change in the name of innovation in taste a s New Coke.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

'Put-in' Russia's energy resources to regain its lost pride and prestige

IIPM PUBLICATION
Guess, what are the similarities between Russia and China? Well, they both are huge in terms of geographical boundaries and are showcasing potentially strong and growth-oriented economies. Let's now share one more very striking similarity; an aggressively strong approach and appetite for oil.

Russia holds mammoth reserves of oil & natural gas, and is using them to the hilt to regain its lost position in the global politics. Oil, being the major exported commodity in its trade sheet, makes for a major portion of its foreign exchange earnings. And not only that, Russia under Putin is leaving no stone unturned to use oil as a foreign policy tool, both to browbeat the former Soviet-ruled states and also to forge new alliances with countries like China and Japan. And as predicted, America is surely infuriated with this new found confidence in Russia and Putin’s assertiveness. No wonder one oft en finds US complaining about Putin’s high-handedness in dealing with domestic political opponents and also treating neighbours, like Belarus and Georgia, in a derogatory and condescending manner.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM :- Younger generation is not finding Nokia attractive
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4Ps Press :- Agilysys bows to Arrow Electronics

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New York-based Arrow Electronics Inc. has signed a definitive agreement to acquire all of the assets and operations of the Agilysys KeyLink Systems Group for $485 million. Arrow will also enter into a long-term procurement agreement with the Agilysys Enterprise Solutions Group, Agilysys’ value-added re-seller business. With employee strength of 500, Ohiobased KeyLink is a leading distributor of enterprise servers, storage devices and software in the United States and Canada. Pro forma sales for KeyLink for year ’06 are expected to be in the region of $1.6 billion making Arrow the leading distributor of enterprise products for IBM and HP.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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