Nokia’s brand value in 2003

IIPM MANAGEMENT INSTITUTE
And if you ever believed in the truth of brand loyalty, wait till you hear this. Nokia’s brand value in 2003 (for the year 2002) was valued at a whopping $30 billion by Interbrand – the sixth largest among all. The very same year, the Finnish giant committed a small folly – it did away with clamp-shell models. And the result – the company’s sales plummeted and its shareholders lost a spine-chilling $6 billion when the annual results were announced. Then there is also the wonderfully cited example of Coca-Cola–world’s most valuable brand according to usinessWeek and Interbrand (valued at a whopping $67 billion!). Several years ago, the company decided to remove its longstanding formula and introduced some change in the name of innovation in taste a s New Coke.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative