So what's there to actually rejoice over in an iPhone?

MANAGEMENT GURU

The teenager consumer world will probably jump on it. It’s cool and does a bunch of cool things. But the attention span of this market is calculated in months and not years. In a broader and sustainable market, people will probably weigh the practicality of the product against only its snob appeal, and will certainly quickly understand its limitations: It’s a telephone from Apple so it has a nice user interface, but it’s an expensive telephone that you can get only from Cingular; it’s an iPod, but it has memory limitations that will not appeal to the current video iPod owners; it does offer internet access, but through Apple’s control and through an EDGE cellular connection, the rich pages would take a long time to load and if you want to use the Wi-Fi capability, you will be no better off in terms of accessibility than the next hot-spot.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Even in brave new economy, there is still ‘case’ to be made for working at a company...

IIPM MANAGEMENT INSTITUTE

They can maximize their earning power by working for several companies at once, working overtime or working just as much as their needs be, all while enjoying their own boss-hood. Who needs snarky office politics, proscribed vacation time and tedious annual 360-degree feedback evaluations when you can own your own life?

But hold on. Even in brave new economy, there is still ‘case’ to be made for working at a company. In fact, you allude to it in your own question. It is the excitement of being part of something bigger than yourself & the thrill of building something – a product, a service or a team. It is the fun of laughing, debating, sweating it out with fellow-travelers – friends and allies in the never-ending competition for customers and profits. Say all you want about the joys of independence, but you can’t claim that you and your Blackberry on a plane can give you the same high as being in a room full of co-workers when word comes in that you’ve won a hard-fought contract.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Talking numbers?

IIPM PUBLICATION

“HR tries to make things sexy around... But it’s about cold, hard facts and numbers,” opines Sanjay Muthal, VP (HR) of Nicolas Piramal. So, as the pressure to talk numbers and justify HR costs has been increasing, HRIS has come as a saviour to aid the HR executive and create more visibility towards the HR function.

And today, thankfully, there’s a sea change in the attitude of the non-HR executives as organisations are realizing the value of human capital and the role of employee development processes within the organisation. Chief executives are more than willing to invest in their people, but then, he also wants to have a detailed account of how the investment is being spent, and interested in knowing, how it’ll return him profits. Therefore, in presenting to the CEO and the directors of a company, the benefits of various expenditures made by HR function, an HRIS is only helpful in displaying a clear inkage between the organizational and HR objectives.

There’s more to it, though! Narendra Puppala, VP-HR, Biralsoft points out “The implementation of an HRMS frees up ample amount of time for the HR executives from routine work, which can be ultilised effectively on other important activities so that the function can be more strategic in approach and proactive.”

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Estate’ing the obvious...

IIPM MANAGEMENT INSTITUTE

Omaxe Ltd, though having its genesis before the year 2000 (in 1989, to be precise), is the only company which made its way into the 4Ps ICMR ranking on the back of the fact that its real estate division, which was set up in 2001, has transmogrified the Indian real estatelandscape exigently.

Omaxe was instituted as a civil construction and contracting organization in 1989. In order to diversify and tap the prodigious opportunities offered by the dynamic real estate sector, the company entered the real estate development business in 2001. Thereon, there has been no looking back. Till date, on the back of some of the most aggressive advertising campaigns ever seen in the Indian real estate space, Omaxe has successfully completed 8 residential and 2 commercial projects. In addition, Omaxe has more than 40 projects lined up currently, ranging from integrated townships to shopping malls to commercial complexes to much more. Praiseworthy is the company’s intellectual tactical orientation, towards tier-II cities of India like Agra, Jaipur, Sonepat, Indore and Raipur amongst many others. Though surprisingly late on the IPO front, Omaxe is finally going to raise around Rs.15 billion from the public, having already filed its draft prospectus with regulatory authorities. With the real estate prices going beyond control, and money supply shrinking, growth in the future might not be as gargantuan as in the past. But whichever way the building crumbles, Omaxe’s made our list!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Smart. Sleek. Small. Stylish

IIPM PUBLICATION

Brand : Blackberry Pearl
Agency : Redifussion DY&R
Baseline : Smart. Sleek. Small. Stylish.

Description: The ad rolls out various features of the Blackberry Pearl; then it talks about the ‘Pearl tag’: over the years, pearls were worn by kings, loved by divas and flaunted by the movers and the shakers. From there, the ad shows is the functional features – the 1.3 mega pixel camera, Internet access (you can even open attachments!), the MP3 Jukebox to get you into the groove et al. And it ends with the announcement that Airtel has brought the Blackberry Pearl to India.

4ps Take: What a way of introducing Blackberry Pearl by Airtel! An innovative concept that is sure to leave you awestruck, not only with its visual but its communication too. The single-minded focus is to promote the newly launched product from the stable of Blackberry in India by luring the high-end target audience and the young professionals who can’t do without this gadget in their hand when they move out of the workplace, and also weaves in the aspirational factor.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative