CANON... here’s one global company which truly believes in banking on innovations in ‘Pricing’ & ‘Place’ to click with the Indian junta!
In
its quest to provide the best products & services to consumers, Canon has used the innovative pricing method by making its products affordable. Catering to the demands of small businesses, Canon brought out the multi-functional device Canon Image Classic MF8180C. A hot favourite in the laser category, the multi-functional products’ highly savvy, yet simple to use functionality, is perfect for limited office spaces. Another segment where Canon is making a loud noise is the digital camera segment. And when it comes to buying a camera, it all depends on who you are: a pro or an amateur. With Sony Cybershot leading the segment, undoubtedly Canon had its work cut out. But Canon, which topped the world digicam market with 21.5% market share in 2006, has been game for the challenge. Even though Sumit Gupta, MD, Icons Limited (handles Canon’s retail activities) modestly claims, “There isn’t much of innovation in retail,” nevertheless Canon has used the product placement and pricing strategy to its advantage instantly grabbing the eye-balls of the consumers. Roping in Sachin Tendulkar was another major coup for Canon. Competitors better prepare themselves to face more ‘Canon’ fire in the coming months!
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
In
its quest to provide the best products & services to consumers, Canon has used the innovative pricing method by making its products affordable. Catering to the demands of small businesses, Canon brought out the multi-functional device Canon Image Classic MF8180C. A hot favourite in the laser category, the multi-functional products’ highly savvy, yet simple to use functionality, is perfect for limited office spaces. Another segment where Canon is making a loud noise is the digital camera segment. And when it comes to buying a camera, it all depends on who you are: a pro or an amateur. With Sony Cybershot leading the segment, undoubtedly Canon had its work cut out. But Canon, which topped the world digicam market with 21.5% market share in 2006, has been game for the challenge. Even though Sumit Gupta, MD, Icons Limited (handles Canon’s retail activities) modestly claims, “There isn’t much of innovation in retail,” nevertheless Canon has used the product placement and pricing strategy to its advantage instantly grabbing the eye-balls of the consumers. Roping in Sachin Tendulkar was another major coup for Canon. Competitors better prepare themselves to face more ‘Canon’ fire in the coming months!For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
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