Women are from Venus

IIPM, GURGAON

Yes women are different from men, and need to be portrayed differently. However, somewhere down the line, some aspects got overlooked, and some overemphasized. Fair or dark, a woman is beautiful. You don’t expect her to look up to Michael Jackson (who changed his skin from black to white) as a role model when it comes to skin colour. Today, women entrepreneurs abound and we need to recognize that. Women have moved ahead and some advertisers like LIC are showing the way. Their radio ads show how everyone insures the life of the male – the head – but forget to insure the life of the woman who is a life-giver herself! Yes, there is a ray of hope. Let it grow stronger.

This time round, while keeping our navratra fasts, let’s just pause for a second to ponder. These nine days we would be thanking the female forces of nature. We would be praying to the three main goddesses of Hinduism – Parvati, Lakshmi and Saraswati – all of them epitomes of Shakti. All of them revered and respected by men and women alike. We spend nine nights acknowledging the presence of these goddesses that live within us, imbibing us with their spiritual energy and power. Could we take nine minutes to ponder over the merciless slaughter of women in our advertisements?

Today, women have achieved great heights. They have come a long way. However, our advertisements depict a different picture. It’s time to rework their images, for the woman portrayed in most ads today makes one feel not that she’s come a long way – but that she’s going the “wrong” way.

Copyright © : Rajita Chaudhuri and Planman Media.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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