SAMSUNG... It innovates for the classes & not for the masses, but how does it matter till the time they innovate?
Interestingly, S
amsung has come out with a couple of innovations recently that may not affect the masses, but have surely lured the classes. Firstly, it introduced the CLX-2160 series of colour laser multi function printers. These are of half the size as compared to all competing printers. Weighing only 18 kgs, this printer has a built in USB port, which means scanning & printing can be done using the USB memory, thus eliminating the need of a PC. Samsung India is also the first company credited with launching a 19” LCD television for Indians. The Bordeaux LA 19R7 has advanced features like a contrast ratio of 600:1 which means crisper images, resolution of 1440 x 800 and many others that could well make it a multimedia masterpiece.
Commenting on these innovations, Brand analyst Harish Bijoor states, “Product innovations add value to a brand in two ways, image & improving the quality of life. These have been largely image innovations and not necessarily volume innovations, which touch large numbers of consumers.” But is it that the company has been focusing only on the products and not on its marketing strategies? “I do believe Samsung needs to cover a lot of space in this terrain,” says Bijoor. Well, there’s no doubt about the Samsung India’s high innovation quotient, especially in its products, but a bit more on the marketing front could definitely take it through the roof. Anybody who doesn’t want that?
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM is A World of Career
The Sunday Indian - India's Greatest News weekly
IIPM, GURGAON
Interestingly, S
amsung has come out with a couple of innovations recently that may not affect the masses, but have surely lured the classes. Firstly, it introduced the CLX-2160 series of colour laser multi function printers. These are of half the size as compared to all competing printers. Weighing only 18 kgs, this printer has a built in USB port, which means scanning & printing can be done using the USB memory, thus eliminating the need of a PC. Samsung India is also the first company credited with launching a 19” LCD television for Indians. The Bordeaux LA 19R7 has advanced features like a contrast ratio of 600:1 which means crisper images, resolution of 1440 x 800 and many others that could well make it a multimedia masterpiece.Commenting on these innovations, Brand analyst Harish Bijoor states, “Product innovations add value to a brand in two ways, image & improving the quality of life. These have been largely image innovations and not necessarily volume innovations, which touch large numbers of consumers.” But is it that the company has been focusing only on the products and not on its marketing strategies? “I do believe Samsung needs to cover a lot of space in this terrain,” says Bijoor. Well, there’s no doubt about the Samsung India’s high innovation quotient, especially in its products, but a bit more on the marketing front could definitely take it through the roof. Anybody who doesn’t want that?
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM is A World of Career
The Sunday Indian - India's Greatest News weekly
IIPM, GURGAON
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