Dolce Vita, and how?!

IIPM Business and Economy

Savour two celebrated slices of the delectable Italian pizza…

Myriad mavericks and countless celebrities manage to enthrall fans across the globe with their character and charm, yet only a select few leave an indelible impression on the mind and heart alike. Viva Italia then, on a joyride through the life journeys of the indisputable sex-symbols of the modern era! Ladies and Gentlemen, the two Italian monoliths the globe loves to hate, or just plain adulate: Francesco Totti and Monica Bellucci.

The Italian village of Citta di Castello, Umbria, was the birth place of lissome lass Bellucci on September 30, 1964. Serendipity – in a nutshell – describes Monica’s tryst with modelling whilst she was studying at the University of Perugia in Italy.

Bellucci’s proclivities towards modeling brought her to Milan – the fashion capital of the world – in 1988. The 5'10" buxom babe’s move up the celebrity ladder saw her make a foray into the silver screen in Bram Stoker’s Dracula in 1992. However, stardom eluded her till the tantalising L’ Appartement came along in 1996. This chic romantic French thriller was the platform that saw Bellucci sashaying the ramp to meet the galaxy of stars in the global arena. Fame never left this stunning siren since, with her being regularly ranked in the ‘Sexiest Women’ genre by prominent magazines time and again. Celebdom and controversy being inseparable twins, however, fame was soon followed by farce for Bellucci when she posed naked and pregnant in 2004 for an Italian issue of Vanity Fair, as she looked to voice her protest against Italy’s draconian laws on aided fertilisation. The rebel streak is also certain to surface when she gets to play the role – in an upcoming movie by Jagmohan ‘Provoked’ Mundhra – of our very own, Italy-born daughter-in-law of the Nehru-Gandhi family – Sonia Gandhi.

Terra di Italia was also the place of origin of one of Italy’s most fabulous footballers, Francesco Totti. Born in Porta Metronia, Rome on September 27, 1976, young Totti was all potty about football even as a tot! Just about treading into his teens, Totti made his football debut for the junior team of AS Roma in 1989. The playmaker par excellence boasts the uncanny ability to craft goals from just about anywhere in the opponent’s half!

The mid- field maestro, thus even deservedly featured in Armani’s facce da sport (Faces of Sport) – a compilation of the world’s most talented athletes – in 2004. All was not smooth sailing though, as the iconic Italian was reviled overnight in the 2002 FIFA World Cup when he was waved a yellow card and packed off during Italy’s controversial loss in the second round to South Korea. His disappointing run on the world stage continued even at the Euro 2004 tournament, when he spat at the Danish midfield enforcer Christian Poulsen, subsequently being banned.

Passionate and popular Librans, Bellucci and Totti are renowned across the globe even for their valiant forthrightness. While Monica made her voice heard against her country’s despotic decree linking fertilisation to the conventional family model and for her comparison of Italian women to Muslim women, Totti is a goodwill ambassador for the UNICEF and even went out of his way to publish two joke books scripted on him to raise funds for charity!

Feisty personalities, they’ve been showered with accolades for accomplishments in their respective arenas. While one has been instrumental in increasing Italy’s style quotient globally, the other has been the sporting talisman for Azzurri and still remains a distinct hope of deliverance – despite a broken leg earlier this year – for the forthcoming World Cup. Both have tasted success at an early age, and yet, managed to keep their feet firmly on soil despite the bouquets and brickbats showered at their beliefs and actions, for such is the burden of life when you answer to the name of a belle called Bellucci or trudge forth like Totti!

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Source :- IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

Mahajan scion Dru(a)gged to jail! : IIPM

IIPM PUBLICATION

Of what has been a continuation of tragedy for the Mahajan family, Rahul Mahajan, son of departed BJP leader Pramod Mahajan, went through perhaps the worst time in his life – which started with him getting caught with drugs. He almost got killed – arising career ended and was literally dumped behind bars. But the sequence of incidents gives something to cheer about to those fighting against drugs and violence....

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Source :- IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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Soviet Union is history : IIPM

Best B-School India

This was such a vast event that it could take a century to comprehend. With characteristic brevity, Gorbachev took just 10 minutes on live television in 1991 to announce the end of the Soviet Union and his consequent resignation. His perestroika (restructuring) and glasnost (openness) had begun as reform but ended up freeing many of USSR’s constituent states.

On December 8, leaders of Ukraine, Russia, and Belarus met in secret to disband the USSR and form a new union. On December 21, eight others joined it. They formed the Commonwealth of Independent States (CIS). The CIS has since had a blow hot-blow cold relationship with Russia, and the United States oft en backs movements against CIS governments; seen as anti-US.

One crucial result of USSR’s break-up is the independent deals that CIS states offer on the energy front. Many frontline countries, including India, seek gas from the CIS. In the past, it was a Soviet monopoly. Gorbachev is forgotten, and the USSR seen only in history lessons.

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Source :- IIPM Editorial, 2006

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MOSER BAER – welcome to the disc : IIPM

IIPM PUBLICATION

Moser Baer, set up in 1983, is India’s largest and the world’s third largest optical and magnetic media manufacturer that has created a niche in the Indian market. The company sells to all the top 12 global technology brands and supplies its products to 82 countries across six continents. In the optical media segment, Moser Baer manufactures recordable compact disks, pre-recorded CD/DVD and rewritable digital versatile disks. Also, in the magnetic data storage segment, the company manufactures compact cassettes, micro floppy disks and digital audiotapes. Deepak Puri (below), the founder and MD of Moser Baer asserts, “I see us continuing to be at the very cutting edge of technology & being a dominating player in the global technology manufacturing space.”

Recognising the huge potential in this industry, Moser Baer has pushed focus on R&D, and today is one of the pioneer companies in the field of digital media technology. But most interestingly, Deepak Purifirmly believes that it is not the CD market, but the DVD space that is going to be the true growth driver. To this effect, Moser Baer has embarked on a stupendous drive to convert all its CD lines to DVD manufacturing lines, and Deepak Puri, the winner of the Global Industry Leader Award 2005, is leading this transformation from the forefront. With change as its middle name, and with a huge success legacy to protect, Moser Baer is compellingly creating more benchmarks than this space can accommodate.

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Source :- IIPM Editorial, 2006

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IIPM : The last 25 years of the IT revolution

IIPM Press Release Article

My personal favourite sections are the Lifestyle section and the IT section for their amazing creativity. Our lifestyle section has always been one of the most informative, as well as rocking sections; a section now all other magazines – business and otherwise – are trying to copy :-) However, it’s my personal belief that only Prashanto is capable of giving the quality that you get to read. And it was a pleasure to see him work through his wirelessly connected laptop from the forests of Himachal where we had dragged him for a picnic last weekend! His excitement was at peak too, especially since he could take out of us a special permission to go beyond 25 years only for his section! Sutanu did talk about running a comic strip signifying the last 25 years of the IT revolution, but I had no idea that Akansha and Richa would pull it off so smartly – of course, with the help of our most creative illustrator and graphic editor Kaushal!....

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Source :- IIPM Editorial, 2006