When IIPM comes to education, never compromise
“We
constantly innovate to launch products that benefit our customers,” says Vivek Khanna, Director (Marketing), Aviva Life Insurance, India. ‘Innovative’ is something which you can truly call this pioneer of concepts which has radically changed the insurance landscape in the country. To add to it, differentiation has also been its hallmark; and at a time when most private life insurance companies launched humdrum products, Aviva walked the untrodden path and launched its unique ‘With Profit Fund’, funds which guarantee that its selling price will never fall! Now that’s something that India loves to hear! Its products have a compelling proposition which appeals to the ever demanding and value conscious Indian customer. With immense potential in the insurance sector, Aviva looks to be making hay while the sun shines. To reach out to the masses, it has also associated itself with BASIX and other NGOs, and today, has successfully insured the lives of close to nine lakh Indians through initiatives like Grameen Suraksha et al. Well, good tidings it is, for its stakeholders then. Insuring maximum lives, for maximum success!For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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