BRAND : Motorola ROKR
AGENCY: O&M
BASELINE : Hello ROKR
DESCRIPTION: A
man is tied up/tangled in wire and is trying to reach his Motorola ROKR phone. As soon as he touches the phone, the shackles break down. The guy runs toward the wall and, the wires gripping him for a second leave a pair of earphones in his ears. The wires slowly disappear and the guy still seems to be dazed – but then he realises that he has earphones plugged into his ears. He plays some rocking music on his Motorola ROKR phone and starts enjoying it. In the end, the V.O. says, “Hello Moto”. 4Ps TAKE: The wire concept is rocking, giving the much needed attention to the earphones that Motorola ROKR is offering. The USP is the new age ear phones; but the reward to the prospect is the Motorola brand – because in order to get to hear music from your earphones, you first need the ROKR, right??! The storyboard is unconventional and funky, with the wires doing all the talking (for the product) targeting music lovers. Are we all set to say a Hello to this rocker of an ad from ROKR?
AGENCY: O&M
BASELINE : Hello ROKR
DESCRIPTION: A
man is tied up/tangled in wire and is trying to reach his Motorola ROKR phone. As soon as he touches the phone, the shackles break down. The guy runs toward the wall and, the wires gripping him for a second leave a pair of earphones in his ears. The wires slowly disappear and the guy still seems to be dazed – but then he realises that he has earphones plugged into his ears. He plays some rocking music on his Motorola ROKR phone and starts enjoying it. In the end, the V.O. says, “Hello Moto”. 4Ps TAKE: The wire concept is rocking, giving the much needed attention to the earphones that Motorola ROKR is offering. The USP is the new age ear phones; but the reward to the prospect is the Motorola brand – because in order to get to hear music from your earphones, you first need the ROKR, right??! The storyboard is unconventional and funky, with the wires doing all the talking (for the product) targeting music lovers. Are we all set to say a Hello to this rocker of an ad from ROKR? For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
No comments:
Post a Comment