A pioneer 
in music and home entertainment, SaReGaMa is now exploring new avenues like event management, movie and television content production to derive maximum benefits of the entertainment boom. Talking to 4Ps B&M, Mukul Kansal, GM-Business Unit, SaReGa- Ma talks about what completes the sargam for SaReGaMa:
Q. What shape is the entertainment industry taking?
The whole industry per se is getting corporatised. A lot of corporate money is flowing in, which is a very positive sign. Moreover, professional talent has been coming in, which was earlier lacking.
Q. What growth areas is SaReGaMa looking at?
There are a lot of spaces adjacent to music and we’re exploring these. We are into producing television content and movies. We produce TV content for a lot of players down South, one of them is Sun TV. Main Kuli ki Chain Khuli is our recent movie production. We’re also activating the space of events. We don’t want to limit ourselves as just a music seller. SaReGaMa is the largest player in the home video segment with global studio tie-ups like Disney, Warner Brothers, MGM.
Q What’s ahead?
Digital distribution of content is a big opportunity. Children content (especially movies) is another area where the country lacks...
As told to Pallavi Srivastava
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
in music and home entertainment, SaReGaMa is now exploring new avenues like event management, movie and television content production to derive maximum benefits of the entertainment boom. Talking to 4Ps B&M, Mukul Kansal, GM-Business Unit, SaReGa- Ma talks about what completes the sargam for SaReGaMa:Q. What shape is the entertainment industry taking?
The whole industry per se is getting corporatised. A lot of corporate money is flowing in, which is a very positive sign. Moreover, professional talent has been coming in, which was earlier lacking.
Q. What growth areas is SaReGaMa looking at?
There are a lot of spaces adjacent to music and we’re exploring these. We are into producing television content and movies. We produce TV content for a lot of players down South, one of them is Sun TV. Main Kuli ki Chain Khuli is our recent movie production. We’re also activating the space of events. We don’t want to limit ourselves as just a music seller. SaReGaMa is the largest player in the home video segment with global studio tie-ups like Disney, Warner Brothers, MGM.
Q What’s ahead?
Digital distribution of content is a big opportunity. Children content (especially movies) is another area where the country lacks...
As told to Pallavi Srivastava
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
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